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Senior Performance Marketing Executive

Secret Escapes

Secret Escapes

Marketing & Communications
London, UK
Posted on Wednesday, September 6, 2023

In the role of Senior Performance Marketing Executive, you will be an essential member of our performance marketing team, in a collaborative environment that thrives on innovation and data-driven strategies. You'll engage with a range of territories and marketing platforms to craft high-quality, efficient campaigns. Your contributions will play a crucial part in helping us meet our monthly and quarterly goals, while also contributing to our mission of inspiring the world to escape in style.

About Secret Escapes

Secret Escapes is the world’s leading members-only online travel deal company, offering inspiring travel experiences and hand-picked offers to over 75 million users worldwide across our family of brands.

Operating in 14 countries across Europe and Asia, Secret Escapes Group continues to grow and establish itself as a world-class business, dedicated to giving our members the best range and value in luxury travel deals at low prices.

Secret Escapes operates a flexible working policy and we are all in the office 1 day a week (minimum) and have core hours of 10am-4pm (you can make up the other hours to suit you). In keeping with being an inspirational travel brand, we also have a ‘Work from Anywhere’ policy, so you can work from anywhere in the world for up to a month each year!

We’re a diverse and inclusive bunch of individuals from different backgrounds and with varied interests, but the one thing we all have in common is that we’re good people (even if we do say so ourselves!).

About the Performance Marketing Team

The Performance Marketing Team plays an essential role in growing the Secret Escapes brand through driving revenue and acquiring new customers. You will be joining a talented and close-knit team that ensures we successfully create, deliver and report on all of our high-quality digital marketing campaigns.

Things you’ll be working on:

  • Working across Google Ads, Microsoft Ads, Google Looker Studio, and SA360 to plan, create and monitor Performance Marketing campaigns.
  • Executing optimisation tactics on a weekly basis to improve campaign performance.
  • Responsible for analysing and reporting on campaign and channel performance against KPIs.
  • Ensuring monthly targets are achieved.
  • Implementing ad copy and landing page A/B tests on a regular basis to drive higher efficiency.
  • Keyword research and competitor monitoring.
  • Communicating with different stakeholders and various teams.
  • Keeping up to date with Performance Marketing best practices and industry research.

You will have….

  • Hands-on experience managing PPC campaigns in Google Ads.
  • An analytical approach to problem solving.
  • Ability to manipulate and analyse large volumes of data in Excel / Google Sheets (use of formulas and pivot tables).
  • Ability to build and run ongoing testing plans, for continued optimisation and learning.
  • Experience managing large media budgets.
  • Knowledge of reporting tools such as Google Looker Studio.
  • Hands-on experience using SA360.

And you are….

  • Some who has a strong attention to detail
  • Creative - able to write new ad copy and keyworks, but also come up with solutions to problems as they arise
  • Able to work on multiple tasks and meet deadlines
  • Comfortable making strategic suggestions and communicating your own ideas within the Performance team or wider business.
  • Excellent time management and organisational skills.

We are an equal opportunity employer:

Diversity and inclusion are important to us at Secret Escapes and we encourage a culture where everyone can be themselves at work. We value and actively seek out a richly diverse range of talent and our policies ensure that every job application and employee is treated fairly, with equal opportunity to succeed. All applicants will be considered for employment without regard to any characteristic protected by law.