About Us & Our Culture

We, employees, need a much more engaging solution around our compensation, and that’s why Cobee was born. Since we created Cobee back in November 2018, our vision has been unwavering: to become the most desirable solution for employees to get compensated at work. As we fight for that vision, we truly believe that we can improve the overall well-being of employees at the same time that we make them feel more engaged with their companies.

We began with a single benefit, and today we offer a diverse range of benefits in three countries, with a team of more than 140 talented people across the globe. We have raised more than €55 Million in venture capital funding backed by world-class investors, including a recent €40 Million Series B investment.

Recently, Cobee has been acquired by Pluxee, marking a significant milestone in our growth journey, as we continue to expand and scale globally.

Pluxee is a global player in employee benefits and engagement that operates in 31 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.

About The Role

We are seeking a talented and creative CRM Copywriter to join our team. In this role, you will be responsible for crafting compelling email content, push notifications, and in-app messages aimed at increasing user engagement, product knowledge, and driving revenue growth. You will work closely with the Marketing B2C team to develop effective communication strategies that resonate with our audience and encourage users to maximize their use of our product.

The role is hybrid, requiring three days per week in the office. It is Madrid-based.

Main challenges

• Email Copywriting: Write clear, concise, and engaging email copy to educate users about product features, updates, and promotions. Ensure all content aligns with the brand voice and speaks to user needs and pain points.
  
• Push Notifications & In-App Messaging: Create attention-grabbing push notifications and in-app messages that drive user action, such as exploring new features, completing actions, or making a purchase.
  
• Content Strategy: Collaborate with the marketing and product teams to develop content strategies that improve user retention, knowledge, and overall spending.
  
• Segmentation & Personalization: Tailor messaging to different user segments and personalize content based on user behavior and preferences to enhance the effectiveness of campaigns.
  
• A/B Testing: Participate in the planning and execution of A/B tests for email, push notification, and in-app messaging to continually improve engagement metrics.
  
• Analytics & Reporting: Monitor and analyze the performance of email and push notification campaigns. Use data-driven insights to optimize content and enhance future messaging strategies.
  
• Campaign Optimization: Continuously refine content based on feedback, user behavior, and market trends to maximize engagement and conversion rates.

You have

• Proven experience in email copywriting, content creation, or related fields, preferably within a fintech environment.
• Strong understanding of how email marketing, push notifications, and in-app messaging contribute to user engagement and revenue growth.
• Excellent writing, editing, and communication skills with the ability to craft persuasive and compelling messages.
• Familiarity with CRM platforms.
• Ability to work in a fast-paced environment, prioritize tasks, and meet deadlines.
• Strong analytical mindset, with the ability to interpret data and optimize content based on performance.
• Creative thinking and a passion for understanding user behavior and crafting content that drives results.

Why should you join Cobee by Pluxee?

• A meaningful job: Be the change! Help us build the future of employee benefits by bringing to life sustainable and personalized experiences and contribute to make a real impact on millions of lives. Our business model delivers not just for individuals but their communities too, by supporting local businesses and economies.
  
• A great culture: People matter – a lot! Be part of a multicultural team that moves as one in a fast paced and innovative environment. We respect and care authentically about our people, we embrace wellbeing and work-life balance, new ideas and we have a lot of fun!
  
• An empowering environment: Be yourself! At Pluxee we proudly embrace diversity and value the uniqueness of our talents, fostering an inclusive work place where all abilities are celebrated, and equal learning and growing opportunities are a given.

Locations

Madrid

Remote status

Hybrid

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