About Us & Our Culture

We, employees, need a much more engaging solution around our compensation, and that’s why Cobee was born. Since we created Cobee back in November 2018, our vision has been unwavering: to become the most desirable solution for employees to get compensated at work. As we fight for that vision, we truly believe that we can improve the overall well-being of employees at the same time that we make them feel more engaged with their companies.

We began with a single benefit, and today we offer a diverse range of benefits in three countries, with a team of more than 140 talented people across the globe. We have raised more than €55 Million in venture capital funding backed by world-class investors, including a recent €40 Million Series B investment. While much has changed since our humble beginnings, we stay true to what we believe and to our culture:

• Humble Excellence: We are a team committed to excellence and delivering top-notch results. We make informed decisions and collaborate to succeed, while also approaching our endeavors with low ego and open-mindedness. We support our teammates and give them the opportunity to shine.
• Team Innovation: We are trailblazers, disrupting the status quo and creating something new. We embrace risk and challenge ourselves to think creatively, fostering teamwork and diversity to fuel our ideas. Everyone is encouraged to contribute and have a say in decision-making.
• Lean Ownership: Lean Ownership means owning our actions and outcomes, proactively seeking ways to improve the company for the long haul. We prioritize and simplify to move quickly and work with full autonomy to be agile.

About The Role

As a Performance Marketing Specialist at Cobee, you will play a crucial role in driving customer acquisition, optimizing campaigns, and maximizing our return on investment (ROI) through data-driven strategies.

You’ll be in charge of planning and implementing omnichannel Marketing Campaigns to engage new followers and prospects throughout their journey. Owning, managing, and optimizing our paid channels: Google Ads, Instagram & Facebook ads, Linkedin ads, etc…

You’ll develop a data-driven experiment approach to test and evaluate new lead generation channels in our challenging strategy.

This role is based in Madrid, with a hybrid working model of 3 days per week in the office and 2 remote days.

Main challenges

• Develop and execute performance marketing strategies to drive user acquisition, lead generation, and revenue growth across various digital channels, including search engine marketing (SEM), display advertising, social media advertising, and affiliate marketing.
• Create, manage, and optimize paid search, display, and social media advertising campaigns using platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.
• Monitor, analyze, and report on campaign performance metrics, including click-through rates (CTR), conversion rates, return on ad spend (ROAS), and other relevant KPIs.
  
• Conduct A/B testing and implement data-driven optimizations to improve campaign performance, such as ad creatives, landing pages, bidding strategies, and targeting parameters.
  
• Utilize web analytics tools, such as Google Analytics, to track and measure the effectiveness of marketing campaigns, identify trends, and generate actionable insights.
  
• Coordinate with internal teams, such as marketing and sales, to ensure consistent messaging and brand experience across channels
  
• Conversion focus: Drive massive growth in website traffic, lead acquisition, and income revenue.
  
  

You are 

• Analytical Thinking: The ability to analyze data, metrics, and trends to derive insights and make data-driven decisions.
• Problem-solving: Strong problem-solving skills to identify challenges, develop solutions, and overcome obstacles in campaign optimization.
• Attention to Detail: Meticulous attention to detail to ensure accuracy and precision in campaign tracking, analysis, and reporting.
• Time Management: Effective time management and organizational skills to manage multiple campaigns, meet deadlines, and prioritize tasks
• Project Management: Solid project management skills to effectively plan, execute, and monitor performance marketing campaigns.
• Data Analysis: Advanced knowledge of data analysis tools and techniques, including proficiency in Excel or Google Sheets, and familiarity with web analytics tools like Google Analytics.

You have 

• You have 3+ years of experience in B2B acquisition and performance marketing campaigns in a high-growth startup environment
• Performance mindset: You have a proven track record in managing and executing B2B paid marketing strategies (google ads, facebook ads, linkedin ads)
• Experience managing and optimizing paid search, display advertising, and social media advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others.
• Demonstrated experience with data analysis, utilizing tools like Excel or Google Sheets, and web analytics platforms such as Google Analytics to derive insights and optimize campaign performance.
• Experience with A/B testing methodologies, conducting experiments, and implementing data-driven optimizations to improve campaign effectiveness.
• Strong understanding of digital marketing metrics and KPIs, such as CTR, conversion rate, ROAS, and ROI, and the ability to analyze and interpret these metrics accurately.
• Proven ability to collaborate with cross-functional teams, including creative, content, and product teams, to align marketing campaigns with brand messaging and business objectives.
• Familiarity with market research techniques, competitor analysis, and audience segmentation to identify opportunities and optimize campaigns.
• Experience in the fintech industry or with employee benefits programs is a plus, but not required.

Why should you join Cobee? 

• Excellence - We are driven by building great and impactful solutions to change the employee benefits industry in the long run. In everything we do, we go for the excellence approach.
• Sustainable growth - We always keep a bootstrap mindset while we keep growing! We do this in a very sustainable way and with a lot of substance: growth and profitability are not a contradiction, and we love to find the right balance.
• Non-hierarchical innovators - We listen to everyone. No matter their position. We try to ensure that the people who implement are part of the decision-making.

We are willing to meet you! Cobee embraces diversity and equal opportunity. We are committed to building a team with diverse backgrounds, perspectives, and skills.