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Job opportunities in the Octopus Ventures portfolio

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Senior Demand Generation Manager

Turtl

Turtl

Sales & Business Development
London, UK
Posted on Friday, August 16, 2024

Turtl is a London-based B2B SaaS company. Founded in 2015, we have grown to 400+ customers and 100+ team members. Initially bootstrapped and later angel-funded, we completed a successful Series A round with Octopus Ventures in late 2021.

Our mission is to put performance at the heart of every online document. We do this by providing a market-leading content platform based on the psychology of how we read, backed by intuitive authoring tools, market-leading analytics and patented personalization capabilities. The documents our customers produce on our platform cover a wide range of use cases – from thought leadership to proposals and from case studies to partner comms – and have been independently proven to engage readers for up to 10x longer than the available alternatives, such as PDF.

While our history lies in serving exclusively blue-chip businesses on enterprise licenses, our future – and an accelerated growth trajectory – lies in a combination of a product-led go to market and a series of exciting, industry-leading product innovations in the field of AI and automation. These innovations have the potential to permanently change the way businesses look at content production and performance.

Turtl is squarely focused on this next exciting stage of growth, which brings with it many new opportunities and challenges. It’s a fast-paced work environment, so we’re looking for talented people who want to continuously learn and actively embrace challenges. You’ll find Turtl a straightforward and open place to work, where colleagues can be relied on to help.

If you’re ready to take on a new challenge, then it’s a great time to be joining the team!

LONDON

Our London office is located within WeWork, Spitalfields, a unique coworking space in the heart of East London's tech hub. With an open-plan space, ideal for collaborative working and networking, this is home to a broad range of teams including Marketing, Customer Success, Sales, Finance, Legal and People teams. We have on-site cafe, rooftop terrace/bar, weekly wellness and cultural events, as well as fully stocked kitchens within the building.

THE ROLE

As the Senior Demand Generation Manager, you will be the creative and content maestro driving our multi-channel campaigns. You will play a crucial role in creating and capturing demand within our Ideal Customer Profile (ICP) through strategic and innovative marketing efforts. Reporting to the VP of Marketing, you will manage our HubSpot platform, develop compelling content, and execute campaigns that resonate with our customers and target audience.

WHAT YOU’LL DO

  • Campaigns: Develop and execute multi-channel demand generation campaigns that deliver against our ambition growth targets.
  • Content Creation: Create, distribute and remix engaging content to educate the market about the benefits of adopting Turtl,with a mix of channels and tactics
  • HubSpot Management: Utilize HubSpot for campaign management, lead nurturing, and marketing automation to optimize our demand generation efforts.
  • Customer Journey Mapping: Map out the customer journey to create a coherent sequence of touchpoints that reflect the buying preferences of our customers.
  • Budget Management: Manage and optimize our demand gen budget to drive pipeline and revenue effectively.
  • Collaboration: Work closely with brand and product marketing, Sales and the wider business teams to ensure alignment and drive revenue growth.
  • Performance Tracking: Monitor, analyze, and report on the performance of demand generation campaigns, using data to make informed decisions and improve future efforts.
  • Lead: lead a small team, protect and promote team wellbeing and drive sustainable high performance.