Marketing Manager

Hybrid working - based in the office or at clients at least 3 days a week (HQ in Aldgate East, London)

About us:

We are an international, venture capital-backed business founded 8 years ago, with a passion to provide the best, most simple to use mobile inspection and auditing tools, to solve one of healthcare's most important challenges - how to engage front-line teams in continuously improving quality and patient safety.

We aim to not only bring a transformational digital user experience to front-line staff, across all health and social care settings but to also provide management and key stakeholders with a real-time view of quality across the organisation, to drive real quality improvement.

Our vision is to enable care providers to drive exceptional care quality through real-time data, valuable insight and the ability to take immediate action while unlocking frontline time care.

Our mission is to innovate in partnership with global care professionals providing effective access to evidence, unique process insight and pioneering technology.

As a business we are focused and dedicated to achieving our ambitious growth plans for product development, as well as international sales, making this an exciting time to join the Tendable team.

What we are looking for:

We are looking for a Marketing Manager with 7 years of experience in marketing positions within SaaS or a related industry. The ideal candidate will have a proven track record executing successful marketing campaigns that support brand awareness, demand generation and revenue growth in a fast-paced, start-up environment

About you:

You are a strategic thinker with the ability to translate business initiatives into actionable marketing plans. You have executed multiple marketing activities, which have successfully contributed to brand, acquisition and business KPIs. You are comfortable working in a fast paced environment, whilst working with cross functional teams to make an impact on healthcare.


Responsibilities:

• Develop and lead the overall marketing strategy, including branding, positioning, messaging, and go-to-market plans.

• Collaborate with Sales, Product, Customer Success and Leadership teams to align marketing strategies with business objectives and growth targets.

• Create and execute demand-generation campaigns to drive customer acquisition, engagement, and retention.

• Develop and manage multi-channel marketing campaigns and asset production, including digital marketing, content marketing, events, webinars, and more as required.

• Conduct market research and analyse market trends, competitive landscape, and customer insights to refine and adjust marketing strategies.

• Track customer satisfaction levels (using Planhat) and feed insights into the Customer Success team to improve customer retention rates

• Develop compelling marketing content and collateral (e.g. website content, social media and blog posts, case studies, whitepapers, sales tools etc.) independently and with agency support.

• Drive thought leadership initiatives, including whitepapers, industry reports and any relevant speaking engagements.

• Own our CRM (HubSpot) and measure campaign spend and performance to understand ROI

• Manage the marketing budget and allocate resources effectively to maximise ROI

• Set, monitor and report on key marketing performance metrics and KPIs.

• Manage and mentor Marketing Executive

• Stay informed about industry trends, emerging technologies, and best practices to ensure a competitive edge.

You’ll have:

• 7 years’ experience in marketing positions within SaaS or a related industry

• Proven track record of defining 360 marketing strategies and driving full-funnel campaigns in a SaaS environment/Health Tech

• Experience with applying insights, research and UX research to ensure campaigns work for our audience (i.e. clinicians and other health and care professionals)

• Data-driven mindset with the ability to analyse marketing metrics and make data-backed decisions

• Exceptional communication skills, with the ability to craft compelling messaging and positioning that will resonate with customers and prospect

Your benefits:

• Competitive market salary with pension contribution up to 7%
• Annual discretionary bonus
• Individual personal development budget plus 3 days leave per annum
• Company share option scheme
• 25 days annual leave
• 24/7 employee assistance programme
• The opportunity to join an exceptional start-up business backed by blue-chip VCs at an early stage of the journey

At Tendable, we are proud to have Diversity and Inclusion at the centre of everything we do. We are committed to Equal Employment Opportunity regardless of race, colour, national origin, ethnicity, gender, age, disability, sexual orientation, gender identity, or religion.

Department

Business Development

Locations

London Office

Remote status

Hybrid Remote

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