Sales Lead, Private Events
Sofar Sounds
Administration, Sales & Business Development
New York, NY, USA
Posted on Saturday, August 31, 2024
As the Sales Lead for Private Events at Sofar, you will focus on outbound private event sales for our Concerts org. You will lead the end-to-end sales process – including prospecting, qualifying, negotiation, and closing – and work closely with our local Concerts teams to ensure we’re executing seamlessly.
Sitting within our Commercial Partnerships team, you’ll focus primarily on NYC (one of our largest, thriving cities!), and other markets as needed. You’ll help build the playbook for mid-sized deals and capitalize on the massive opportunity we have to build out our private events function.
This is a fantastic opportunity to join a music-obsessed team that is incredibly passionate about selling and creating memorable experiences. If this sounds up your alley, we’d love to hear from you!
What you'll do:
- Identify and research prospective clients for private events and sponsorships, building relationships with companies and individuals that we know will add value to the overall Sofar brand
- Oversee and execute marketing plans for lead generation
- Build relationships with existing Sofar Sounds local partners to drive sales of sponsorships and/or private events
- Lead deal negotiation end-to-end, working to identify the right partnership offering (private event, local sponsorship, ticket buyout, etc.) and negotiating based on existing Sofar rate card
- Collaborate with the Concerts team to bring your clients’ vision to life, delivering a high quality experience that results in repeat business
Who you are:
- You have 1-3 years of experience in sale – including lead generation – ideally in the live events, entertainment, media, or tech space
- You are a clear and professional communicator able to establish and promote Sofar’s brand throughout every client interaction
- You are a detail-oriented and highly organized individual with excellent project management and time management skills
- You are able to work well cross-functionally
- You thrive when you are able to take ownership of your work, with the ability to drive projects end-to-end with guidance
- Bonus: you have experience with CRM tools like Hubspot
-----
About Sofar
Sofar is creating space where music matters. Our unique live experiences provide a place for artist discovery, local community and connection in non-traditional, unexpected places across 78 countries and growing. Our work is largely inspired by our values:
- Creativity: We exist to support artists. We empower everyone in the Sofar community to bring their own creative energy to connect artists and audiences.
- Community: We come together to create the spaces where music matters, intentionally welcoming and respecting all music lovers around the world.
- Joy: We believe in the transformative, unifying, and joyful power of experiencing live music together.
Our global Sofar team is deeply passionate about music and the work we do. When we’re not working, you can probably find us at a live show or telling anyone in earshot about the new song we can’t stop listening to.
If our mission and job opening resonates, you're encouraged to apply even if your experience doesn't precisely match the job description. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.