About the company

Technology has revolutionised the world we live in, yet somehow the rail industry has stayed much the same as it was 30 years ago. Seatfrog is here to change that.

We're on a mission to build a better future for billions of passengers and the rail companies that carry them. We've already reinvented how upgrading your seat is done - now affordable and lightning fast to over 870 destinations - and enabled customers to effortlessly swap between train journeys. But we're not stopping there! We're on our way to becoming the ultimate travel companion and the only app you'll ever need when travelling by rail in the UK and beyond.

We’re building a stellar team to achieve our audacious goals. We strive to create an environment where you can do your best work. Join us, and you’ll be challenged and supported in equal measure. Ours is a culture with spirit and substance and our people are empowered to make the bold decisions others wouldn’t and haven't.

Salary

Usually we publish salaries, but for this role we’re intent on finding the right person. So let us know what you’re looking for, and we can discuss the package.

About the team you'll be joining

As the most senior marketer in the business,you’ll be leading a full stack marketing team across product marketing, growth marketing, CRM, brand, partnerships and social with the opportunity to bring in freelancers and agencies for additional coverage. You’ll partner closely with Data, Design, and Product to make sure that messaging and campaigns are hitting those sweet spots in the market. But it’s not all people management; as a seasoned Marketer you’ll of course own the strategy, budgets, and partnerships, collaborating with clients, freelancers, and investors.

About the role

This is a 12 month FTC (on a 4 day week), coming in to cover our existing Marketing Lead. We’re about to embark on a period of growth and you’ll be working closely with Finance, Design, Product, and Data to make sure that we’re acquiring, engaging, and retaining users, to drive growth and, ultimately, revenue while building a world-class brand. You will be the guardian and champion of 1.5m Seatfrog customers (and growing!). You’ll be tight across key user behaviour metrics (MAUs, Upgrade volume, cross sell/upsell) and own Marketing’s role in key commercials (ARPU, LTV, CACs). To succeed in this role you’ll have to be highly collaborative, influential, strategic, data-driven decisive - backed by strong marketing leadership and fundamentals.

What You'll Do

• Marketing Strategy.
• Build, lead, and execute a full-stack marketing strategy & plan aligned with overall company objectives
• Partner with research and product teams to know and understand Seatfrog’s current and future customers. Champion them in the business.
• Build and foster a world-class brand.
• Oversee PR and maximise it’s benefits to drive awareness for Seatfrog’s products and services.
• Reporting, Budget & Commercials.
• Define, track, and report against OKRs for marketing performance across the full stack and full funnel
• Oversee attribution modelling and measurement frameworks to ensure spend efficiency.
• Manage the marketing budget: allocating resources across brand, performance, and product marketing for maximum ROI.
• Acquire & Retain new Seatfrog customers.
• Lead and scale acquisition and retention efforts to drive compounding MAU growth across performance marketing and CRM.
• Optimise CAC and drive incremental growth through channel testing and performance analysis.
• In partnership with the Product team, build best-in-class customer journeys that are sticky and drive engagement through a customer’s lifecycle.
• Experimentation. Champion a test-and-learn culture, balancing scrappy execution with long-term brand and growth initiatives.
• Partnership.
• Partner with product and design to drive customer and competitor insights to inform strategy and positioning.
• Align internal stakeholders and the wider business around key marketing priorities.
• Work strategically with key partners to drive volume and awareness.
• Lead a growing marketing team.
• Build and lead a high-performing marketing team, including hiring, coaching and performance management.
• Foster a collaborative, energetic, and commercially-minded marketing culture.

You'll Have Experience In

• Marketing at consumer brand mobile apps
• High growth startups/scaleups
• Collaborating with cross functional Product and Engineering squads
• Managing relationships at leadership and C-Level
• Bonus: experience in travel or trains

What's on Offer

• An outstanding team culture with sn eNPS of 92
• Remote-first model, with fully expensed monthly team days
• A 4 day working week to ensure the best possible work/life blend (hello 3 day weekends!)
• Private healthcare plan via Aviva, with added gym discounts and incentives to encourage you to get out, get active and stay mentally and physically healthy
• A benefits package that includes salary sacrifice childcare benefit, enhanced parental leave, electric car leasing scheme, and free upgrades with our rail partners

We're currently taking a flexible approach to where our team work - we have a great office in Shoreditch if you’d like to use it, but we welcome applications from across the UK, as many of us work remote first.

The Process

• 30 Minute Screener - with Lucy (Talent + People Partner)
• 60 Minute Technical Interview - with Carolyn (Marketing Lead) and Alex (Head of People)
• 30 Minute Partnering Interview with Tony (FD) and John (Head of Product)
• 30 Minute Final Interview - with Iain (CEO)

At Seatfrog, we consider diversity a strength - inclusion fuels our ability to solve problems we never thought we could. Your application will be considered on its merits, without regard to your race, age, gender, religion, sexual orientation, disability status or anything else. If there is anything we need to know to enable you to fully participate in our interview process, please just let us know in your application.