Salary Band: £43-50k

CRM Manager – Seatfrog

Technology has revolutionised the world we live in, yet somehow the rail industry has stayed much the same as it was 30 years ago. Seatfrog is here to change that.

We're on a mission to build a better future for billions of passengers and the rail companies that carry them. We've already reinvented how upgrading your seat is done - now affordable and lightning fast to over 870 destinations - and enabled customers to effortlessly swap between train journeys. But we're not stopping there! We're on our way to becoming the ultimate travel companion and the only app you'll ever need when travelling by rail in the UK and beyond.

We’re building a stellar team to achieve our audacious goals. We strive to create an environment where you can do your best work. Join us, and you’ll be challenged and supported in equal measure. Ours is a culture with spirit and substance and our people are empowered to make the bold decisions others wouldn’t and haven't.

About the team you'll be joining

You'll join our established Marketing Team, reporting into Carolyn, our Marketing Lead. You'll have a partner in crime in Laura, our existing CRM Manager. The two of you will join forces to harness the power of great CRM and supercharge growth.

You'll also be working alongside our Social Media Manager, Tom, and our Marketing Creative, Joe.

What you'll do

• Deliver best-in-class experience for Seatfrog users at each touch point of their journey
• Build and optimise multi-channel, seamless automated flows in and out of the product to engage, retain and upsell to our incredible users.
• Execute and drive our BAU activity, with personalisation, segmentation and channel mix at the forefront of a test-and-learn approach.
• Execute and optimise the CRM strategy, from BAU activity to lifecycle automations, utilising a deep understanding of user behaviours to ensure effectiveness across all touch points.
• Perform deep analysis, leveraging data to identify strategic opportunities to impact growth, whilst defining "effectiveness" parameters across CRM activity.
• Partner Marketing, Comms & Design to improve efficiencies & consistency deliver high quality content,
• Work closely with Product teams to influence the roadmap and establish requirements needed to support CRM initiatives & improve customer experience
• Seek out new trends within CRM alongside exploring and utilising Braze’s full capabilities, testing new features and identifying opportunities within the tool to help reach business objectives
• Push boundaries of idea generation, testing concepts that disrupt the space we're in, while remaining sympathetic to the needs of our clients & customers

What you'll need

• Minimum of 5 years in a CRM or customer lifecycle role
• Ideally, knowledge of Braze (or at least 2 other equivalent tools)
• A focus on creating the best possible consumer experience
• A growth mindset
• Experience in a startup, or high paced and fluid environment (preferably in consumer apps!)
• An inclination for being data-led and driven
• Confidence in data mining, analysis, and reporting
• A strategic, lateral mindset, converting top line objectives into CRM tactics\
• An articulate and confident communication style, and the ability to influence
• Initiative and self-motivation, with some wicked time management skills

What's on offer

• An outstanding team culture, where we solve problems together to drive the best possible results
• A competitive salary
• A 4 day working week to ensure the best possible work/life blend (hello 3 day weekends!)
• Private healthcare plan via Vitality, with added gym discounts and incentives to encourage you to get out, get active and stay mentally and physically healthy
• A benefits package that includes salary sacrifice childcare benefit, enhanced parental leave, electric car leasing scheme, and free upgrades with our rail partners
• Engaging, all expenses paid monthly team days to connect and collaborate

We're currently taking a flexible approach to where our team work - we have a great office near Liverpool St should you wish to use it, but we welcome applications from across the UK, as many of us work remote first.

At Seatfrog, we consider diversity a strength - inclusion fuels our ability to solve problems we never thought we could. Your application will be considered on its merits, without regard to your race, age, gender, religion, sexual orientation, disability status or anything else. If there is anything we need to know to enable you to fully participate in our interview process, please just let us know in your application.

Department

Marketing

Locations

London

Remote status

Hybrid Remote

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