Growth Marketing Manager
Remofirst
Marketing & Communications, Sales & Business Development
United States
Posted on Dec 21, 2024
Remofirst empowers employers to be free from geographical boundaries when accessing talent, allowing employees to pursue opportunities wherever they may exist. We are on a mission to be the FIRST to truly revolutionise the industry and be a generational company.
Our platform offers a full-range people management tool, employee benefits like health insurance, and financial benefits, and enabling clients to hire anyone from anywhere with one click. Remofirst manages employees and contractors for Fortune 500 companies (e.g., Microsoft, Mastercard) and the best startups worldwide (e.g., TransferGo).
We are a small but strong team of 100+ people (and growing) hyper-focused on delivering a world-class platform and unparalleled service with our industry-leading partnerships. To help accelerate our growth and pace of delivery, we are looking for talented Marketers to help grow brand awareness and revenue for RemoFirst.
We are looking for a results-driven Growth Marketer who will expand and optimize our customer acquisition channels to drive impactful growth. The ideal candidate will be adept at managing paid media campaigns, developing growth strategies, and ensuring the delivery of high-quality ads across various platforms. This role requires a blend of creativity, analytical skills, and a keen understanding of growth strategies.
What you'll be doing:
Our platform offers a full-range people management tool, employee benefits like health insurance, and financial benefits, and enabling clients to hire anyone from anywhere with one click. Remofirst manages employees and contractors for Fortune 500 companies (e.g., Microsoft, Mastercard) and the best startups worldwide (e.g., TransferGo).
We are a small but strong team of 100+ people (and growing) hyper-focused on delivering a world-class platform and unparalleled service with our industry-leading partnerships. To help accelerate our growth and pace of delivery, we are looking for talented Marketers to help grow brand awareness and revenue for RemoFirst.
We are looking for a results-driven Growth Marketer who will expand and optimize our customer acquisition channels to drive impactful growth. The ideal candidate will be adept at managing paid media campaigns, developing growth strategies, and ensuring the delivery of high-quality ads across various platforms. This role requires a blend of creativity, analytical skills, and a keen understanding of growth strategies.
What you'll be doing:
- Develop and execute a robust growth marketing strategy in collaboration with senior leadership, focusing on scaling customer volume and optimizing customer acquisition costs (CAC)
- Manage and optimize paid advertising budgets across multiple platforms such as LinkedIn, Reddit, Twitter/X, etc
- Identify, onboard, evaluate, and optimize new marketing channels to drive significant lead volume within target customer acquisition costs
- Create and maintain a dynamic library of creative concepts tailored to various buyer personas, improving customer engagement and retention
- Continuously analyze campaign data, design experiments, and adjust strategies to enhance overall performance and conversion rates across the funnel
- Improve middle-of-funnel conversion rates through messaging and tactics that optimize customer engagement and retention
- Ideate new growth opportunities for Marketing our EOR and Contractor products
- Execute on a variety of growth marketing campaigns, across paid media, email marketing, event marketing, and more
- Community building work with the Head of Content
- Proven track record in managing growth campaigns and paid media in a high-growth startup environment, ideally 3-7 years of experience
- Experience in B2B SaaS and understanding of global market dynamics preferred
- Proficient in using marketing analytics tools and familiar with the latest trends in digital advertising
- Data-driven thinking, capable of designing effective marketing experiments and understanding the nuances of campaign performance metrics
- Resilience, mission-aligned marketing that is motivated by the opportunity to drive significant business growth
- Upper-Intermediate English is a must, as you will be overseeing all of our English-language content production
- Communication skills, as we’re working with many people from all over the world, it’s important for us to communicate, quickly adapt, and relay information in different ways
- Time Management: you will need to be good at structuring your work day and tasks to make sure you accomplish all those things whilst maintaining the time-zone differences and a work-life balance
- Collaborative: we love to work together with all sorts of different people in all sorts of different places. Everyone’s opinion matters to get the job done
- Independent and autonomous: as we work, we’re naturally independent. As much as we’re connected you will also need to use your own initiative to solve problems and get answers; this also means reaching out to us to get help or confirm a solution
- Creativity: as in any startup’s Marketing team, you will need to get creative in how we scale our content efforts
- Attention to detail: since you’ll oversee how and where our content is published, you must be very attentive to reviewing drafts and publishing content
- Organization skills: will help you deal with many different projects
- Motivated: we want our team to be passionate about our mission. Freedom of work applies not only to our customers but to ourselves. Additionally, you will need motivation and initiative to identify and/or support tasks that need to be improved without being asked
- Startup environment. RemoFirst is an early-stage start-up. You have a voice, and can influence and grow rapidly
- Build & Scale From Scratch. Experience hyper-growth scale and help us build a great team of professionals worldwide that can help us achieve this ambitious vision
- Work for a Market Leader. Scale a project that counts market-leading companies like Microsoft, Mastercard, and more as happy customers
- Compensation and perks are great! Competitive compensation. Work equipment. 100% remote work.
- Generous PTO policy. Days off are based on the home country’s local laws
- Culture. We lead with respect, kindness, and the right to fail. We value hard, yet smart work. Diversity and inclusion are part of our DNA. As we grow and evolve, we welcome your input to help us define our culture further