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Events and Community Manager

Ometria

Ometria

Administration, Marketing & Communications
London, UK
Posted on Saturday, June 24, 2023

The Events and Community Manager will be responsible for defining and delivering Ometria’s Demand Generation Events strategy. Demand Generation works to drive Opportunities into Sales through Marketing activities, of which Events is one component. A key part of the role is to be responsible for the planning and execution of our flagship annual event, Lifecycle, which is an industry-leading conference for over 400 marketing and ecommerce leaders. This role will also oversee the building and management of our highly engaged event audiences into a thriving community of decision makers across the retail marketing space.

Key Outcomes

  • Drive opportunities and closed business through events - through developing Ometria’s event offering, you will be expected to deliver an efficient and effective events calendar with an opportunity target achieved for every event delivered.
  • Event planning and execution - for both owned events and those that we sponsor, you will plan, manage and deliver all of the events that we agree as part of our Events strategy and work with the sales team to ensure maximum attendance.
  • Lifecycle - you will be responsible for the planning, execution and evaluation of Lifecycle, our annual industry conference. This will be your main focus for several months of the year, and you will be targeted on both the quality of the event and its commercial success.
  • Community - Manage, scale and maintain our highly engaged ICP audience for bespoke events throughout the year to nurture strategic accounts, targeted on engagement, sales meetings and opportunities.

Key Responsibilities

  • Venues and suppliers - you will source, coordinate, negotiate, and liaise with venues and third party suppliers to deliver high-, on-brand events.
  • Speakers and sponsors - you will tap into, and expand our network of expert speakers and sponsors, and coordinate them in the runup to the event.
  • Operations and logistics - you will coordinate staffing and on-the-day logistics to ensure events run smoothly.
  • Budgeting - you will produce detailed event budgets, ensuring that you always negotiate the best deal for Ometria, and deliver events within budget.
  • Strategy - You will, alongside our sales function, build our community driven strategy by building audiences and driving sign-ups.
  • Reporting- you will ensure that all events contribute to overall sales and marketing objectives, measuring the success of each event, and using results to optimise our future events calendar.
  • Stakeholder and project management - you will work with all relevant Ometria teams to develop a project plan, and you will work to ensure that they meet all milestones

Competencies

  • Hyper organised - You approach your role with clear and concise planning ensuring maximum visibility for stakeholders.
  • Strategic thinker - You will be able to identify the most efficient and effective ways to deliver high quality events that create meetings for our sales team.
  • Own the numbers - You are responsible for helping drive event pipeline for Ometria and ensuring that you maximise results from activities you plan.
  • Relationship builder - You should be good at building close working relationships with stakeholders at all levels of the business, these connections will help you excel at your role.
  • Community spirit - You know what it takes to manage a rockstar community, building relationships and keeping this audience engaged throughout the year.
  • Confident communicator - Being a clear, confident and approachable communicator will help to ensure everyone’s on-track and have a clear understanding of your goals.

The amazing people of Ometria are the core of our business. We believe in making it awesome to be here for all Ometrians and place a continued focus on making Ometria an inclusive, respectful and diverse environment.

We're an equal opportunity employer and all applicants will be considered for employment without attention to ethnicity, age, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.

  • 30 days holiday + 1 day on your birthday (plus bank holidays)
  • Health Insurance (Bupa)
  • Mental Health Support (Spill, Calm)
  • Cycle to work scheme
  • Enhanced Financial Benefits (Salary Sacrifice Pension, DIS, Income Protection)
  • Professional Development Fund