Outbound and GTM Specialist

Location: Naperville, IL (Hybrid)
Reports to: Vice President, Global Marketing
Travel: Minimal

Compensation: $80,000 - $100,000 + bonus

About Metrasens

Metrasens is a leading provider of advanced threat detection technologies, committed to protecting communities, businesses, and governments. Our mission is to safeguard people, property, and sensitive information through pioneering innovation and unmatched expertise.

With solutions trusted worldwide, we deliver not only cutting-edge technology but also a consultative partnership. We tailor our approach to each customer’s environment—enabling a culture of safety where people can live, work, and thrive.

Position Overview

We're looking for a data-driven, AI-powered growth hacker to own and evolve our outbound and go-to-market (GTM) strategy. This role is ideal for someone who thrives on automation, experimentation, and performance-driven marketing.

As the Outbound and GTM Specialist, you will architect and execute scalable outbound campaigns using tools like Clay, Smartlead, Trigify, and other next-gen GTM platforms. Your work will fuel pipeline growth, accelerate outreach, and strengthen our market presence.

Key Responsibilities

• Develop, test, and scale cold outreach (email, LinkedIn, and other channels) that generates pipeline and qualified opportunities.
• Build and refine outbound workflows using Clay, including data scraping, enrichment, and campaign orchestration.
• Identify and target high-intent accounts by layering firmographic, technographic, and intent data from multiple sources.
• Collaborate with sales and marketing to define ICPs, segments, and ABM campaigns targeting key decision-makers.
• Engineer AI-powered workflows using Claygent, prompt tools, and enrichment platforms to personalize outreach at scale.
• Monitor and analyze campaign performance, continuously optimizing for reply rates, conversion rates, and ROI.
• Explore and integrate emerging tools in the outbound and GTM tech landscape to enhance our stack.
• Write persuasive cold messaging that resonates with target personas across industries.
• Maintain list hygiene, build smart sequences, and help enable SDRs and AEs with data-backed insights.

Qualifications

• Minimum 2 years in outbound marketing, RevOps, demand generation, or growth roles—preferably in tech, SaaS, or high-growth B2B environments.
• Hands-on proficiency in Clay is a must—you should be fluent in scraping, enrichment, Claygent, and campaign orchestration.
• Experience using tools such as Smartlead, Trigify, Instantly, and Salesforce (SFDC).
• Strong understanding of data sourcing, enrichment workflows, and automation tools.
• Demonstrated success running high-performing cold outbound campaigns.
• Excellent written communication and copywriting skills, especially for cold email and LinkedIn outreach.
• Working knowledge of prompt engineering and leveraging AI in GTM workflows.
• Analytical mindset—you measure what matters and pivot quickly based on results.
• Fast learner, curious, and comfortable experimenting with emerging GTM tools.

Why Join Us?

• Join a mission-driven team creating impact through safety and security.
• Work in a fast-paced, innovation-forward culture where your contributions directly drive growth.
• Take ownership of the GTM engine in a role that blends strategy, tech, and creativity.
• Be at the forefront of AI-driven marketing and outbound tech stacks.