Founding Sales Development Representative
Mention Me
Sales & Business Development
Illinois, USA
Mention Me pride ourselves in providing end-end acquisition solutions to our customers through our leading AI-powered referral marketing solution and our AI-first micro influencer solution.
Backed by Octopus Ventures and Eight Roads, we’ve raised $32 million in funding since 2018.
Since 2013, our award-winning acquisition platform has driven over 9 million new customers, generating $3 billion in incremental revenue for our clients.
There’s a good chance you’ve already come across us while online shopping from ASOS, PUMA, Gymshark, Charlotte Tilbury, or any other of the 500+ global brands we work with.
Becoming a Mentioneer means you’ll be joining a driven team, with big plans, at a genuinely exciting time for our business.
Role Overview
We’re looking for a driven outbound-focused Founding SDR to own new business pipeline generation across the US market. This is an outbound-focused role responsible for prospecting into e-commerce brands that fit Mention Me’s Ideal Customer Profile, using a mix of targeted outreach and AI to personalise at scale.
Day-to-day, you’ll research target accounts, book and run qualification calls with senior marketing decision-makers, uncover pain points, and tailor Mention Me’s pitch accordingly. You’ll work closely with the London-based Sales, Marketing, and Partnerships teams on multi-touch campaigns, while keeping CRM data clean and continuously optimising your outreach for conversion.
As our founding US SDR, you won’t just be filling a quota — you’ll be helping us understand the US market, refine our messaging for American e-commerce brands, and lay the groundwork for a larger US sales presence.
Key Responsibilities
- Proactively prospect and qualify new business opportunities through calls, emails, Apollo, and LinkedIn outreach — with a creative, persona-led approach that directly connects our offering to each prospect’s pain points.
- Research and target high-potential ecommerce brands across the US that align with Mention Me’s Ideal Customer Profile.
- Lead with insight: confidently introduce Mention Me’s suite of products and tailor your pitch to each prospect’s specific marketing challenges.
- Book and run qualification calls with key decision-makers, uncover pain points, and set up high-quality meetings for our Account Executives.
- Collaborate with the London-based Marketing, Partnerships, and Sales teams to build multi-touch campaigns and accelerate pipeline growth.
- Act as Mention Me’s eyes and ears in the US market — feeding back intel on how American ecommerce brands talk about acquisition, referral, and growth.
- Keep your CRM data spotless, track outreach metrics, and continuously optimise for better conversion rates.
- Use AI tools to personalise outreach and operate efficiently at scale.
- Meet and exceed monthly activity targets and qualified opportunity goals.
We'd love to meet you if you:
- Have at least 1 year of outbound SDR experience, with a proven track record of booking and converting qualified opportunities.
- Have experience selling to ecommerce brands and understand the challenges faced by marketing and acquisition teams in that space.
- Bring a true hunter mentality — motivated by targets, driven by growth, and never afraid to pick up the phone.
- Have experience in SaaS, marketing technology, or agency environments.
- Are solution-oriented: able to understand a brand’s challenges and position Mention Me’s offering as the answer.
- Have excellent communication skills — articulate, persuasive, and engaging both in writing and on calls.
- Are self-motivated and comfortable working autonomously in a fully remote role, collaborating with a team across time zones.
- Are excited by the idea of being a founding hire and helping shape how Mention Me shows up in the US market.
Why Join Mention Me?
- A market-leading product suite trusted by world-class brands
- A fast-moving sales team where results and ambition are rewarded
- A collaborative, supportive environment that values initiative and ownership