About the Role

We are looking for a strategic, data-driven Senior Manager, Demand Generation to own and scale our full pipeline engine, across inbound and outbound motions. This role will lead the planning, execution, and optimisation of multi-channel demand programs, working closely with our digital agency partners and SDR team to ensure consistent, predictable, and high-quality pipeline generation.

You will be accountable for designing programs that drive awareness, engagement, conversion, and revenue - from the very top of the funnel all the way to qualified sales opportunities.

Key Responsibilities

Pipeline Ownership & Growth

• Own the full-funnel demand generation strategy to meet monthly, quarterly, and annual pipeline targets.
• Build and optimise inbound and outbound programs that drive qualified leads and revenue opportunities.
• Work alongside the Product Growth Marketing leads to deliver pipe for each team
• Develop pipeline forecasts, track progress, and communicate performance proactively to marketing and sales leadership.
  

Paid Digital / SEO/AEO

• Manage integrated campaigns across paid search, paid social, SEO, content, email, and website optimisation.
• Partner with a digital agency to execute and refine high-performing acquisition programs.
• Develop compelling content and offer to increase conversion across the funnel (reports, webinars, landing pages, nurture programs, etc.)
• SEO:: Increase organic traffic by developing a strong SEO strategy alongside the agency, especially to manage the re-brand messaging/ positioning
• Improve lead-to-opportunity conversion through testing, CRO, and continuous optimisation.
• AEO: Build a robust AEO strategy and grow this channel to drive opportunities

• Build targeted outbound programs in collaboration with SDR lead - including audience segmentation, messaging frameworks, sequencing, and activation plans.
• Equip SDRs with high-quality lists, insights, and campaigns that increase relevance and booking rates.
• Analyse outbound performance and iterate quickly based on data.
  

Cross-Functional Alignment

• Work closely with Sales, SDRs, Product Growth Marketing, and RevOps to ensure tight alignment on ICP, messaging, funnel definitions, and qualification criteria.
• Run regular pipeline syncs to optimise follow-up, lead routing, and SLA adherence.
  

Technology & Data

• Use marketing automation, CRM, and analytics platforms to build scalable, measurable programs.
• Monitor key performance metrics (CAC, conversion rates, velocity, pipeline contribution) and refine programs accordingly.
• Maintain strong data hygiene and ensure compliance with privacy regulations.
• Hubspot and Salesforce Pro

Skills & Experience

• 5–8+ years of B2B demand generation experience, ideally within SaaS or fast-growth environments.
• Demonstrated success delivering significant pipeline (15M and above) —from both inbound and outbound channels.
• Hands-on expertise with marketing automation (HubSpot/Marketo), CRM (Salesforce), and advertising platforms.
• Strong analytical mindset with ability to interpret data, derive insights, and inform decisions.
• Experience managing agencies, freelancers, or external partners.
• Proven collaboration with SDR teams or sales organisations.
• Exceptional communication, project management, and stakeholder alignment skills.
• Ability to operate both strategically and tactically in a high-growth, fast-paced environment.

What We’re Looking For

• A builder who loves designing scalable demand machines.
• A data-driven marketer who obsesses over pipeline impact & delivery
• A collaborator who works seamlessly across marketing, sales, and external partners.
• A proactive leader who thrives on ownership, experimentation, and continuous improvement.