Hi 👋 We’re Legl.

Legl is building the operating system for modern legal services. We help law firms and regulated businesses replace manual, fragmented workflows with intelligent software from client onboarding and compliance to payments, risk, and reporting.

Legal work is full of high-stakes decisions, heavy regulation, and deeply human interactions. Unfortunately, the software that supports it has historically been slow, manual, and brittle. We believe it doesn’t have to be that way and that AI, used thoughtfully and responsibly, can dramatically raise the bar.

We’re looking for a Demand Generation Manager (12m FTC) who thrives in ambiguity, obsessed with impact, and motivated by owning real customer and commercial outcomes end-to-end.

Role Mission

Your mission is simple and commercial: generate qualified sales opportunities across the UK and Australian markets.

You will own the hands-on execution of integrated demand generation campaigns that attract, convert, and nurture high-intent law firm buyers into our pipeline.

This is a builder role. You’ll thrive if you’re hungry, ambitious, and excited to combine creativity with commercial rigour moving fast and rolling up your sleeves to make things happen.

How We Work

We are builders. At Legl, the lines between teams and disciplines are intentionally blurred, so ownership sits with people, not functions.

The Marketing team exists to drive predictable pipeline growth by precisely targeting the right customer segments with integrated, high-conviction campaigns.

We work best when:

• Segmentation drives strategy, not assumptions

• Campaigns are orchestrated end-to-end, not run in silos

• Sales and Marketing align around target accounts and revenue outcomes

• Experimentation is structured and tied to commercial metrics

What You’ll Do

• Define & embed segmentation; defining & operationalising ICP, persona, firm size, use cases and maturity, and embedding segmentation across CRM, reporting and campaign planning

• Own end-to-end integrated campaign execution; translating segmentation into clear priorities, narratives and channel strategy, structuring and running multi-channel campaigns across relevant media, and personally driving delivery from concept through activation, optimisation and measurable impact.

• Build qualified pipeline with commercial rigour; driving revenue growth across the UK and Australia through tight Sales alignment on target accounts and lead quality, establishing clear MQL → SQL → Opportunity → Revenue attribution, and continuously improving conversion and CAC efficiency through structured experimentation, performance tracking, and rapid iteration.

• Create high-conviction campaign assets end-to-end; Independently producing compelling written content (emails, landing pages, ads, nurture sequences), developing lightweight creative in tools like Canva or Figma, building materials for events and partners, and contributing to website optimisation to maximise conversion impact.

• Continuously experiment and optimise; running structured tests across audiences, creative offers and funnel journeys, using data to refine segmentation and campaign performance, leveraging AI tools to accelerate impact, and staying ahead of SEO and AI-driven search trends to strengthen inbound growth.

This Role Is a Great Fit If…

• Strong experience building segmented, persona-led demand strategies in B2B SaaS

• Proven success driving qualified pipeline and revenue impact

• Comfortable owning both strategy and hands-on execution

• Experience running integrated campaigns, not isolated channel programs

• Strong grasp of funnel metrics and performance optimisation

• Comfortable executing without heavy agency or creative team support

• Excited to use AI and modern tools to accelerate impact

This Role Is Not a Great Fit If…

• You prefer running one channel rather than owning integrated campaigns

• You optimise for lead volume instead of pipeline quality and conversion

• You’re uncomfortable with ambiguity or evolving segmentation strategy

• You rely on heavy process instead of momentum and iteration

• You prefer strategy without hands-on execution

Department

Marketing

Locations

London

Remote status

Fully Remote

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