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Sales Manager

KatKin

KatKin

Sales & Business Development
London, UK
Posted on Feb 12, 2026
What we do at KatKin

For uncompromising cat parents who want the best, KatKin goes hardcore for cat health. We make the UK’s most popular fresh cat food: 100% human-quality meat, gently cooked, and frozen for freshness.

Where the competition cuts corners, catfishes customers and puts profits over health, we put cat wellbeing first. No shortcuts. No secret recipes. We’re cutting the fluff, thinking fresh and channelling hardcore love into industry-wide change. So cats live long and cat parents can love hard without compromise.

Having started as a two person team in 2019, founders Brett and Nikki have grown KatKin from a small startup to a leading pet-food industry disruptor, attracting $50M Series C funding, and kick starting a new category of healthier cat food in the UK - “Fresh”. Our vet formulated, science backed recipes are now delivered to 50,000+ cats UK wide, and counting.

The Role

Our Direct Sales team pops up at the UKs busiest lifestyle events, cat shows, and public spaces. We deliver in person brand activations to connect with cat parents, share our mission of changing cats’ lives for the good, and sign them up to join us on their journey to better cat health.

As our Sales Manager in London, you’ll be leading our team of full time Sales Team Leaders and freelance Brand Ambassadors from a sales performance perspective, nurturing, training and motivating them to thrive. Reporting into our Direct Sales Lead, you’ll be right at the forefront of one of our fastest growing and most dynamic teams, driving performance, shaking up the pet food industry, and helping cats live happier and healthier lives.

Key ownership areas
  • Lead our sales team with confidence and initiative. We’re a fast moving team, we love people who have great ideas and move quickly to put them into action.

  • Manage a team of full-time, field based Sales Team Leaders in London, steering them in the right direction to coach our BAs, and making sure our team-wide rituals run like clockwork.

  • Analyse performance, using data driven insights to track and boost performance.

  • Develop talent, nurturing new recruits into top performing BAs through hands-on training.

  • Optimise our processes, making sure we build on great results, and can repeat them reliably without over stretching.

  • Foster a motivated, inclusive, and supportive culture - we value the happiness of our people as much as the cats we help.

  • Manage budget, keep the commercials on track along the way.

  • Collaborate with our Direct Sales Lead, Sales Team Leaders, Events Coordinators to deliver our team strategy. We’re a tight group, and pitch in to reach our collective goals.

Who we are looking for:
  • Experienced - you’ve worked in a sales environment for a minimum of 2 years, managing or leading a team.

  • Organised - you’re a multi-tasker who delivers on deadlines.

  • Target focussed - you’re driven to meet and exceed expectations.

  • Quick thinking - you jump on problems, and find solutions fast.

  • People person - you get a kick out of motivating others and seeing them succeed.

  • Self-starting - you get stuck into unstructured projects and run with them.

  • Commercially minded - you have an eye for delivering a return on investment.

  • Entrepreneurial spirit - you relish a challenge, and don’t let small obstacles get in the way of a bigger win.

  • Experience working with Google Sheets or similar forecasting / budgeting tools is a huge bonus.

What We Offer
  • Competitive salary and bonus structure

  • Extensive growth opportunities in a fast paced, VC backed scale up

  • No egos and a small close-knit team

  • Regular team & company socials, team lunch on Mondays provided

  • 33 days annual leave including bank holidays, plus your birthday off

  • Hybrid working, 2 days WFH every week

  • 4 weeks year WFA (work from anywhere) policy

  • Discount on KatKin products for your cat, and £500 for new cat parents

  • £800 yearly personal development budget

  • Macbook Pro

  • Comprehensive AXA health insurance

  • Cat (and dog) friendly office

To Apply

Sound like a good fit? Please apply through the link, or send your CV (we would love a cover letter too) to george.howard@katkin.com


About us
We aim to encourage a culture where people can be themselves and be valued for their strengths. We’re proud to be an equal opportunity employer, and actively encourage applications from all backgrounds. At KatKin we celebrate differences, and everything that makes our colleagues unique, by upholding an inclusive environment in which we can all thrive.

We want to make our recruitment processes accessible to everyone, so if there is any way that we can support you to be the best you can be, please contact terrie@katkin.com