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Analytics Engineer

KatKin

KatKin

Data Science
London, UK
Posted on Nov 5, 2024
The Role

As an Analytics Engineer, you will be central in designing, building and maintaining data assets to measure marketing effectiveness with our Growth teams. We want this person to own our Attribution, CAC and LTV models to support, drive and optimise our customer growth initiatives.

We seek enthusiastic and versatile builders who embody our brand principles and inclusive culture as we scale Katkin.

We have a modern cloud-based analytics stack consisting of Fivetran, Google BigQuery, dbt Cloud, Hex and Looker. Looking ahead we are exploring the opportunity to bring in a reverse ETL tool to increase the level of integration and personalisation we can deliver to the business.

If working in a tight-knit team with the latest technologies for a disruptor sounds attractive, then read on and apply.

Key ownership areas
  • Partnering with the Growth team to own and drive the measurement and continual analysis of marketing effectiveness across all channels, offers and campaigns. This role will provide strategic and technical end-to-end support to drive and optimise customer growth initiatives.

  • The maintenance and development of existing Attribution, CPA, CAC and LTV models held in dbt.

  • The technical roadmap for enhancing and improving our marketing effectiveness through new developments and tooling.

  • Shared ownership of our dbt project, deployment optimisations, testing frameworks and modelling architecture.

  • Shared ownership of our data pipelines and debugging responsibilities.

  • Shared ownership of our LookML development and deployment strategy.

Who we are looking for:
  • You have at least 3 years of experience working with omnichannel Attribution, CPA, CAC and LTV practices.

  • You have at least 3 years of experience optimising the marketing effectiveness of growth offers and campaigns for a marketing or growth team.

  • Relatable experience at direct-to-consumer subscription or digital-first businesses where you have optimised marketing investment across brand, customer and performance channels.

  • You have at least 4 years of experience designing and building data assets with SQL and dbt.

  • A clear and effective communicator to both technical and non-technical audiences.

  • An agile thinking, problem solver, who thrives when working collaboratively within a team.

Nice to haves
  • You have experience building and working on Marketing Mix Models (MMM).

  • You are proficient in at least one programming language (Python, R, etc).

  • You are proficient with Git for version control and CI/CD practices.

What We Offer
  • Career-Defining Opportunity: Play a pivotal role in scaling our brand quickly.

  • Competitive Package:

    • Competitive salary

    • AXA Health Insurance, including optical and dental coverage

    • Annual personal development budget

    • Company-contributed pension

  • Culture and Perks:

    • A small, close-knit team with no egos

    • 33 days of holiday each year (inclusive of bank holidays) plus your birthday off

    • 4-week Work From Anywhere (WFA) policy

    • 12-week maternity/paternity leave policy

    • Up to 2 days WFH (Work From Home) every week

    • Discount on KatKin fresh meals

    • Cat (and dog) friendly office

To Apply
Click below
About us
We aim to encourage a culture where people can be themselves and be valued for their strengths. We’re proud to be an equal opportunity employer, and actively encourage applications from all backgrounds. At KatKin we celebrate differences, and everything that makes our colleagues unique, by upholding an inclusive environment in which we can all thrive.

We want to make our recruitment processes accessible to everyone, so if there is any way that we can support you to be the best you can be, please contact terrie@katkin.com