KatKins Opportunity
Did you know that some cat food contains as little as 4% meat? Cats are carnivores – they need meat to thrive – but cat food companies use powdered animal derivatives because it’s cheaper and easier, and they top it up with grains and fillers that cats find hard to digest. It’s all about shelf life and profit; not what cats really need.
We do things differently at KatKin. We’re changing the cat food industry, with our 100% Fresh-cooked premium meat recipes, delivered to doorsteps everywhere. Each recipe is designed by our in-house vets and nutritionists, to be the very best (and tastiest) nutrition for cats.
KatKin is building a global challenger brand in cat health and wellbeing, going after a $50B global market. Beyond the core product of Fresh food for cats, KatKin’s vision is to build a set of products and services for Cat Parents to manage their cat’s health. Everything from litter and treats, to digital health management for your cat.
Today KatKin is a UK D2C business, but plans to expand into Retail during 2024, and then international markets, likely the US, from 2025 onwards.