For uncompromising cat parents who want the best, KatKin goes hardcore for cat health. We make the UK’s only fresh cat food: 100% human-quality meat, gently cooked, and frozen for freshness.

Where the competition cuts corners, catfishes customers and puts profits over health, we put cat wellbeing first. No shortcuts. No secret recipes. We’re cutting the fluff, thinking fresh and channelling hardcore love into industry-wide change. So cats live long and cat parents can love hard without compromise.

If you want to join and grow an ambitious, mission-driven, high-growth startup that’s making a genuine difference to cats’ (and their people’s) lives, you’ll love working at KatKin.

We’re a small, entrepreneurial, creative team, focused on the mission to give all cats the food they truly deserve - 100% fresh human-grade meat.

We hire the best, so you’ll work with, learn from and challenge top D2C industry talent to accelerate customer acquisition.

The role will report to the Director of Growth and support the team in the ambitious growth plans. The Growth Lead will help drive the business's long-term growth through a nuanced approach to performance marketing focusing on Meta and Google.

As our Growth Lead (Acquisition) you’ll be responsible for driving new customer acquisition with a primary focus on Meta and Google whilst being ready to launch channels such as TikTok. You’ll be in Ads Manager everyday, and lead on the creative process with our in house creative team, brainstorming new ideas, iterating on existing ideas, generating best in class D2C creative.

You’ll work with the Growth Manager on supporting channels, such as Inserts, Podcasts, Affiliates, whilst inputting on our Conversion Rate Optimization process.

Reporting weekly on strategy, performance & learnings to the wider management team comes as standard, as well as ongoing work with attribution and incrementality testing.

This is a cross-functional role where you’ll work closely with Product, Tech, Analytics and Creative. You need to build strong partnerships with your stakeholders to drive your projects forward.

You should be comfortable operating in a fast-moving and data driven environment, you'll be a key player contributing to the growth of the company. Our Growth team is a small team with a big impact and motivation, so a proactive attitude is a must!

• Manage Meta end-to-end and own the creative strategy for performance creative

• Brief designers on ad creative, measure performance and iterate rapidly

• Work with our Google agency on testing strategy & execution

• Lead the strategy for other acquisition channels, working closely with the Growth Manager

• Lead on insights and conversion rate optimisation

• Ensure transparent communication and efficient stakeholder management

• 5+ years of relevant experience in growth and/or performance marketing with a proven track record of execution in high-growth, fast-paced, and product-led businesses

• Deep and up-to-date understanding of how Meta works in the post-iOS14 world

• Experience setting up and optimising paid media campaigns

• High level of numeracy and the ability to dig into data and inform decision-making

• Creative thinking - the ability to translate data and customer insights into a creative lever

• Exceptional communication and collaboration skills.

• Proactive approach to decision-making and problem-solving.

• Experience working with a D2C subscription business model

• Competitive salary

• Career defining opportunity as an instrumental role in scaling our brand

  • We reward success, and offer opportunities for promotion and support in personal development

• No egos and a small close-knit team

• 25 days holidays every year plus your birthday off (26 days total)

• 4 week WFA (work from anywhere) policy

• 1-2 days WFH every week

• Discount for KatKin fresh meals

• A cat (and dog) friendly office