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Job opportunities in the Octopus Ventures portfolio

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Influencer Marketing Executive

KatKin

KatKin

Marketing & Communications
London, UK
Posted on Wednesday, January 31, 2024
KatKins Opportunity

For uncompromising cat parents who want the best, KatKin goes hardcore for cat health. We make the UK’s only fresh cat food: 100% human-quality meat, gently cooked, and frozen for freshness.

Where the competition cuts corners, catfishes customers and puts profits over health, we put cat wellbeing first. No shortcuts. No secret recipes. We’re cutting the fluff, thinking fresh and channelling hardcore love into industry-wide change. So cats live long and cat parents can love hard without compromise.

Why You’ll Love Working With Us

We’re all-in for cats, and it shows: our energy will blow you away from day one. You’ll be surrounded by knowledgeable scientists, big creative thinkers, astute business brains, and a whole team of hardcore cat parents. All on a mission to make hardcore love the new standard in cat care – with a fresh take on every product in the cat industry.

The Role
We are looking for highly motivated and results-driven Influencer Marketing Executives to join KatKin in full-time permanent roles. This is primarily a sales and business development role, and is a fantastic opportunity for self-starters to shape the role and the team. This role has huge potential to make a substantial impact on KatKin's next phase of growth. You will be a key player in defining the approach and playbook on how KatKin works with content creators and influencers, to drive awareness across key social media channels and deliver customer acquisition results.
Key ownership areas
  • Shape our creator marketing strategy and execution across social channels.

  • Discover and build a pipeline of influencers in the United Kingdom to ensure KatKin is constantly reaching new audiences and customers on social media.

  • Outreach and plan gifting/seeding executions and paid partnerships to drive high response from quality content creators, with high relevance audience.

  • Have ownership over budgets, influencer relationships and growth results to drive ambitious acquisition targets

  • Set content directions and keep close contact with content creators to ensure high quality content is always delivered and driving acquisition results

  • Keep track of input metrics and results, help others in the team to increase efficiency and effectiveness

Who we are looking for:
  • Sales and targets driven mindset - highly motivated to overachieve and can work independently

  • Some past sales experience can be helpful (e.g. working in store, telesales, physical events etc)

  • Interest in social media and influencers’ lifestyles, possibly with experience creating content!

  • Strong creative minds and interests in shaping content directions and concepts

  • Strong negotiation skills

  • Results focused, data driven, and bias for action

  • Self-starter in an unstructured and entrepreneurial environment

  • Urge to contribute in shaping the way of working and team culture

  • Strong interpersonal skills and communication skills

What We Offer
  • Competitive base salary of £30-35K annually, depending on experience

  • Competitive bonuses paid quarterly, based on meeting and exceeding sales targets

  • All the tools you need for success, including aMacBook

  • Career defining opportunity to start and scale a brand new acquisition channel, fast

  • Work directly with senior leaders in the business

  • No egos and a small close-knit team

  • Up to 2 days WFH every week

  • Discount for KatKin fresh meals

  • Annual personal development budget

  • All the refreshments you can drink, fresh fruit, cats + dogs in office, and great banter

To Apply
Send your CV to feiyang@katkin.com
About us
We aim to encourage a culture where people can be themselves and be valued for their strengths. We’re proud to be an equal opportunity employer, and actively encourage applications from all backgrounds. At KatKin we celebrate differences, and everything that makes our colleagues unique, by upholding an inclusive environment in which we can all thrive.

We want to make our recruitment processes accessible to everyone, so if there is any way that we can support you to be the best you can be, please contact terrie@katkin.com