Description

The Scoop

We are looking for an exceptional Associate Creative Director who will define the creative strategy and design across all of our products, campaigns, and branded touch points, shaping how Katalyst is represented to the world. In this role, you will translate your creative vision into integrated marketing ecosystems, and provide design and art direction for web, email, social, content shoots, packaging, print, and the in-app experience. As well as stay abreast of the cultural and creative landscape of trends to help inform our creative direction.

About Us

Katalyst is the world’s most efficient workout. Our FDA-cleared strength training system and full-body suit uses Electro Muscle Stimulation (EMS) to deliver specifically-tuned, low-frequency impulses to each of your major muscle groups. These impulses imitate the brain signals that cause your muscles to contract and significantly increase your muscle activity. The result is a complete, full-body workout in just 20 minutes, with no external weights or joint impact. Learn more at www.katalyst.com.

Responsibilities include, but are not limited to:

  • Lead and shape the creative direction and evolution from concept to design campaigns that will bring the Katalyst brand to life at every touchpoint. Develop a strong vision and playbook for our brand design, look, and style, and spearhead continuous application throughout all channels and departments in the company.
  • Ensure that Katalyst’s look and feel is successfully implemented across creative projects, helping to maintain consistency across all channels while driving the evolution of visual systems as we continue to grow into new channels, partnerships, etc.
  • Own and lead art direction for Katalyst photo and video shoots, key campaigns, evergreen and seasonal assets
  • Closely collaborate with the internal brand, marketing, and product team to ensure the creative direction is applied and brought to life across a wide range of projects, including web, email, social, content shoots, packaging, print, and UX/UI design within the Katalyst app
  • Translate big conceptual ideas into strong visuals and voice that feel fresh, bold, and ownable to the brand
  • Leverage consumer and cultural insights to ensure all creative work is strategy-led and positions Katalyst as a thought leader
  • Manage, mentor, and inspire designers (both in-house and agency) to create best-in-class marketing and advertising for the brand
  • Work effectively with brand and broader marketing team for seamless design execution of the creative vision and bring to life brand campaigns from big to small, social to OOH, for DTC to retail

Requirements

Qualifications

The ideal candidate will have:

  • 5+ years of experience in design, art direction and/or creative direction (startup experience preferred)
  • Relevant experience within the health and fitness industry. Bonus for experience specifically with connected fitness, wellness applications, and adjacent consumer brands
  • A portfolio demonstrating the ability to lead creative initiatives across a wide range of platforms on digital, social, print, experiential, etc.
  • A record of leading successful projects through full strategic and creative development
  • Highly proficient in Adobe Creative Suite.
  • The ability to present and influence strategic, brand-focused ideas to cross-functional team members and leadership
  • A creative visionary and leader; people are inspired by and excited to work with you
  • Strong organizational and project management skills, with the ability to manage multiple projects and accurately prioritize
  • A strong design POV with a keen eye for high-quality, commercially viable, designs
  • An entrepreneurial spirit and the ability to thrive in a fast-paced and ever-changing environment
  • Ability to problem solve and find creative solutions for ambiguous problems
  • Passion for health and fitness

Benefits

At Katalyst, the health and well-being of our employees is of the utmost importance to us. We offer the following to all full-time employees:

  • 100% employer-paid medical, dental, vision, life and disability insurance and 50% employer-paid for all dependents.
  • 6 weeks of company-paid medical and family leave
  • 401k, including 4% company match
  • Company stock options
  • Flexible PTO

Katalyst is an equal opportunity employer and committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

The salary range for this role is $110,000 to $166,000.

This range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and business needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled.