Role

As a Product Marketing Manager at Intrinsic, you will serve as the platform expert for MarComm and central coordinator connecting our core technology to the people who use it. You will spend your time deeply embedded with our engineering and product teams to understand the Intrinsic platform, Flowstate developer environment, and our specific industrial solutions. Your focus is on the user experience beyond the first click, ensuring that whether a customer is an enterprise leader or a hands-on developer, they have the education, documentation, and communication engagement they need to succeed. You will act as a versatile collaborator who can shift from helping a product team refine a roadmap to working with designers on a new video tutorial or a set of technical docs. Along the way, you will guide, adapt and shape the interconnected roadmaps and plans that make Intrinsic’s platform scale.

How your work moves the mission forward

• Translate complex technical features from our robotics platform and Flowstate environment into clear, benefit-driven narratives for diverse audiences.
• Design and manage automated onboarding journeys and lifecycle email campaigns to educate users and drive long-term engagement with our platform.
• Produce high-quality technical content, including documentation, codelabs, and video guides, that helps developers build and deploy solutions faster.
• Collaborate with creative teams and designers to develop sophisticated, brand-aligned assets that meet high standards for quality and technical accuracy.
• Partner day-to-day with engineering and product leads to stay aligned on roadmaps, ensuring marketing efforts are ready for every launch and update.
• Organize and execute community-building initiatives like hackathons and webinars to foster a thriving ecosystem around our open and proprietary offerings.
• Manage user data and communication workflows within tools like HubSpot to track engagement and identify opportunities for education or upselling.

Skills you will need to be successful

• Experience in AI platform, enterprise/SaaS or developer-focused marketing for a technical software or hardware product.
• Direct experience creating technical documentation, tutorials, or educational content for a developer audience.
• Proficiency using CRM and marketing automation tools, such as HubSpot, to manage customer communications and lifecycle marketing.
• Ability to translate advanced technical concepts—such as AI, robotics, or software APIs—into accessible language for both business and technical users.
• Experience managing creative projects from brief to production while working closely with designers and agencies. From identifying agencies to delivery, you can run it all.
• 8 years of experience in product marketing, developer relations, or a closely related cross-functional role in the technology industry.

Skills that will differentiate your candidacy

• Familiarity with the robotics ecosystem or ‘hard tech’ products that combine physical hardware and software.
• Experience in "full stack" marketing roles within a startup or high-growth environment where you have managed projects from strategy through execution.
• Proven ability to influence product roadmaps by synthesizing and advocating for user needs.
• Advanced writing skills with a portfolio that includes both technical guides and high-level business case studies.
• Background in managing developer communities or leading technical advocacy programs.