Role

We are looking for an experienced and customer-focused Customer Marketing Manager to build out this function at Intrinsic. You will be responsible for developing and running strategic campaigns throughout the customer lifecycle to drive engagement, success, and retention for Flowstate customers around the world. You will work with teams across the company to align customer marketing campaigns with business goals, using data and analysis to inform and improve your campaigns. You should be passionate about serving customers and running best-in-class customer communications and campaigns that drive measurable results for the customer and Intrinsic.

How your work moves the mission forward

• Build and manage a scalable CRM solution and supporting user signal infrastructure to execute campaigns.
• Lead the development of full lifecycle campaigns, from onboarding and education to success and service.
• Develop and execute customer marketing strategies to drive customer engagement, retention, and growth.

Skills you will need to be successful

• Lead the development of a holistic customer lifecycle programs that are aligned with XFN and company goals.
• Manage the end-to-end development of loyalty, incentive, education and engagement programs.
• Identify, validate and integrate scalable marketing CRMs that deliver best in class email comms for customers.
• Build the necessary tracking, measurement and analytics processes to optimize performance and impact.
• Manage the creation and curation of a library of customer case studies, articles, videos, and helpful content.
• Champion our customers by advocating for them internally, based on direct user feedback and insights.

Skills that will differentiate your candidacy

• Marketing operations: hands on experience with deeper technical integrations of CRMs and campaign tooling
• Enterprise / SaaS experience: managing campaigns for complex SaaS products and platforms
• Marketing to technical audiences: experience marketing to developers and engineers at scale
• Startup experience: experience building foundational ‘first time’ programs at emerging tech companies
• Communication skills: excellent written communication skills and copywriting capabilities
• Strategic thinking: The ability to develop and execute customer marketing strategies from first principles

The US base salary range for this full-time position is between $154,400 - 244,150+ bonus + equity + benefits. Your recruiter will share more about the specific salary range for your targeted location during the hiring process.

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