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Senior Digital Marketing Manager

intigriti

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Marketing & Communications

London, UK

Posted on Aug 28, 2024

Your mission

We are seeking a dynamic and experienced Senior Digital Marketing Manager who possesses expertise in Google PPC, Paid Social strategy, knows how to best use a CRM and Marketing Automation Platform (MAP) and who can think outside the box, using AI tools and creative thinking to implement first-rate digital marketing strategies. You will steer and nurture our digital marketing efforts, driving growth and engagement through strategic content distribution and optimization, as well as leveraging PPC campaigns effectively to achieve our business goals.

What you’ll be doing

Establish the end-to-end digital marketing strategy that aligns with the needs and goals of the business.
Lead the implementation of these capabilities, such as media planning and buying, search, conversion rate optimization and data and analytics to support future growth.
Have a solid understanding of CRM and MAP tools and how they integrate with Google Ads and LinkedIn.
Develop and implement comprehensive paid strategies (Google PPC, paid social, sponsored content, etc.) aligned with overall marketing goals.
Collaborate closely with Content and Product Marketing managers to ensure the digital strategy aligns with the organization’s broader marketing efforts.
Collaborate with our Content Marketing Manager to conduct in-depth keyword research to inform content creation and SEO strategies, optimizing content for search engine visibility and user experience.
Manage Google PPC campaigns from strategy development to execution and optimization, ensuring maximum ROI and adherence to budgetary constraints.
Monitor campaign performance, adjust bidding strategies, and implement A/B testing to improve click-through rates and conversion metrics.
Experiment with new features and ad formats within Google Ads to drive innovation and stay ahead of competitors.
Analyze campaign performance and other digital marketing metrics to continuously optimize strategies and tactics for improved results.
Collaborate cross-functionally with internal teams, including design, product, and sales, to ensure alignment and integration of marketing efforts.
Stay current with industry trends, best practices, and algorithm updates related to SEO, and PPC, and incorporate findings into strategies and tactics.

What you’ll bring

Professional experience:

Minimum of 7 years of experience in digital marketing, with a focus on SEO and PPC.
Proven track record of developing and executing successful digital marketing campaigns that drive measurable results (i.e. qualified leads that convert).
Deep understanding of HubSpot and Salesforce for reporting and campaign tracking.
Deep understanding of SEO best practices, keyword research tools, and conversion rate optimization techniques.
Proficiency in Google Ads, Google Analytics, Google Search Console and other relevant digital marketing tools and platforms (knowledge in Matomo a plus).
Strong analytical skills and ability to interpret data to inform decision-making and strategy development.
Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
Leadership experience – you will be the sole authoritative role in the digital marketing team so will need to be comfortable and committed to managing your own respective department, tools and strategy.
Creative thinking and problem-solving abilities, with a passion for staying ahead of industry trends and emerging technologies and sharing insights with the wider team.

Personal qualities:

Able to 'Get Things Done' - both through formal and informal channels of communication.
Driven by a challenge, thrives in a fast-paced scale-up environment.
Strategic thinker with a passion for driving results through innovative content and digital marketing strategies led by data.
Enjoys honest, transparent communication, leveraging the support of the wider business to ensure success.

What is in it for you?

✅ Competitive salary
⏰ 26 days of annual leave and Bank Holidays
⭐ Top-notch Private Healthcare and Health Cash Plan
⭕ Hybrid working model
☕ Initial home office budget
✈️ 2-month work abroad policy
✍ Great training and yearly learning budget
⌛ Employer pension scheme
❇️ Enhanced maternity pay
⛹ Social activities and team outings
✨ Referral bonus
❓ Employee Assistance Program
⚡ Great hardware and access to the best tools to be successful in your role
☎️ Mobile subscription contribution

Why join us?

Here are some great benefits of joining our team:

Cybersecurity is a great place to be! The security industry is fast-paced and continues to grow even during times of economic uncertainty.
We provide a clear career path and learning budget to help set you up for success.
Join a company that’s making a real impact. In addition to our sustainability goals, we empower ethical hackers from all backgrounds to earn a living.
Be yourself! Our international team celebrates individuality and places a strong focus on diversity and inclusion.
We are the proud winners of the Deloitte Rising Star award in 2020 and the Deloitte Fast 50 award in 2021.
We’re backed by top investors who are enabling us to grow internationally.

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About us

Intigriti is a rapidly expanding global cybersecurity company specializing in crowdsourced security services to help organizations protect themselves from cybercrime.

Our industry-leading bug bounty platform enables companies to tap into our global community of 100,000 ethical hackers, who use their expertise to find and report vulnerabilities that may otherwise have gone unnoticed.

More than 200 organizations, including Intel, Yahoo, and Red Bull, trust our platform to reduce the risk of cyber-attacks and data breaches. With cybersecurity becoming an increasingly important issue, our complementary security testing services have been designed to help companies of all sizes keep their digital assets secure.

Founded in 2016, Intigriti now has a global team of 100+ employees spread across Belgium, the United Kingdom and the Netherlands. And with the backing of our recent Series B Funding, we’re planning on taking our growth to the next level.

Are you ready to jump onboard the rocket ship?