Head of Growth Product
Inflow
About Inflow
Inflow is a rapidly growing digital health start-up on a mission to help people with ADHD to reach their full potential. Inflow’s science-based program encompasses psychoeducation, habit development, medication management, and personalized coaching to provide comprehensive support to our members. With a growing community of members already experiencing transformational outcomes, we have the potential to become a category-defining company, making a significant impact on the lives of those with ADHD. This is an incredible opportunity to join a promising startup on an exciting trajectory, with top-tier investors and an exceptional founding team.
The Opportunity
The Head of Growth Products will play a pivotal role in driving Inflow's mission forward by building and optimizing buyer products that enhance distribution, generate buyer trust, improve value perception, and ultimately drive conversions. You will lead a high-performance team, collaborating closely with various departments, and spearheading the creation and management of key buyer products.
Key Responsibilities
- Lead and inspire a high-performance team dedicated to optimizing conversion rates, refining funnel performance, and innovating monetization strategies
- Establish advanced product management and experimentation processes, leading by example for other Product Managers
- Develop and articulate conversion strategies, designing an array of buyer products that underpin these strategies – encompassing user diagnosis tools, ADHD quizzes, data collection mechanisms, checkout processes, paywalls, plan configurators, personalization features, landing pages, and more
- Collaborate closely with the VP of Growth and Growth Data Lead, jointly strategizing and executing monetization experiments
- Skillfully orchestrate and fine-tune conversion paths from diverse organic and paid channels to drive trial sign-ups
- Work closely with the Acquisition team to align on growth metrics, refining go-to-market strategies, overcoming challenges, sharing valuable insights, and unearthing untapped opportunities
- Coordinate with the Product team to ensure a seamless user journey from buyer to paid member, upholding elevated product management standards and contributing to the overarching product strategy
- Monitor, analyze, and report on funnel performance, regularly updating stakeholders on progress, results, insights, and the roadma
Key Requirements
- 4+ years of experience in a Growth Product Management role at an early-stage high-growth startup
- 3+ years of experience focusing on funnel optimization and pricing strategies
- Experience working for a direct-to-consumer (D2C) healthtech subscription product
- Experience in leading a team of engineers and design resources
- Proven successful collaboration with acquisition/marketing teams
- Highly structured, data-driven, and analytical mindset
- Strong product thinking and effective product management skills
- Ability to formulate conversion strategies and create outstanding buyer products, including tests, quizzes, configurators, sales funnels, landing pages, etc.
- Proficiency in experimentation, A/B testing, funnel optimization, and pricing strategies
- Technical acumen to work on complex features and systems such as billing, analytics, user profiles, data collection, and personalization
- Capability to establish and implement effective product management processes and systems for delivery, QA, experimentation, prioritization, analysis, and crisis management
Bonus Requirements
- Familiarity with Product Led Marketing
- Good understanding of the MarTech ecosystem
- Knowledge of jobs-to-be-done theory, user psychology, market and user research
- Experience in managing other Product Managers
- Background in Marketing and Engineering
What We Can Offer
- The opportunity to positively impact the lives of those with ADHD
- Competitive salary & equity
- Flexible remote working environment
- Health, vision and dental benefits (if you are US based)
- 25 days’ vacation per year + public/federal holidays
- 10 mental health days per year
- 2 company retreats per year
What Our Members Say About Us
- "I thought I was beyond help and that there just weren’t any ADHD-specific strategies out there. This app has already given me so much hope that I have lost over the years.”
- “This app is amazing and I’ve recommended it to everyone in my life who has ADHD or other mental health issues that they cope with.”