Fable Data directly sources anonymous pan European consumer spend data from banks and credit card issuers. We conduct bespoke processes to enrich the data we receive and this enables raw data to become capable of analysis and insights. And we do all of this in real-time, so our clients get a snapshot into what’s happening on the ground right now. Changes in the way consumers spend, the reduction in our reliance on cash and our keenness to embrace mobile wallets and digital payments, mean that there has never been so much rich data available based on factual behaviors. Fable can supply access to this data. For instance, we can accurately measure exactly where consumers are spending on the high street, how much they are spending, how their buying patterns have altered, who are the brand winners and losers, and what effect these changes might have on future share prices.