CB4

cb4.com

CB4 gets a list of SKUs that they can sell much more of now. Each store’s unique selling patterns and operating conditions determine which products are on the list—so no two stores get the same set of recommendations. Sometimes products are underselling because of how or where they're placed. Sometimes there’s a labeling issue or inventory discrepancy. Sometimes they’re plain out of stock. We don’t slow you down with irrelevant, stale insights. We only highlight SKUs that will add significant revenue now. Stores make quick, easy fixes—like taking a product out of backstock or ordering more units—to gain new sales and satisfy shoppers. They also share what they found and how they fixed it. Spotlight’s algorithms use this to learn more about how each store operates and send more actionable, higher value recommendations over time.