Marketing Manager

A day in the life

As the Marketing Manager for ManyPets, you own our paid channels that drive direct acquisition. You are a broad marketer who understands how to build a multi-channel marketing strategy that maximises the full funnel performance to drive efficient acquisition of high-value new customers. You understand the role that media mix plays in driving performance and can both set long-term strategies and make just-in-time optimisations. You're always focused on how your marketing channels and tactics ladder up to overall business performance and staying close to the commercial goals of the business.

You oversee Sales Activation and Brand Building channels (spanning from paid search, paid social… to TV, radio, print). You plan and execute an omni-channel strategy, supporting our full funnel metrics but also focus on testing and learning to iteratively diversify our channel mix to increase our performance. You use a clear audience segmentation approach that targets the right customers at the right stage in their lifecycle, maximising marketing efficiency. You understand the role creative and media planning both play in driving performance and can lead briefing and managing external agencies to get the best results from every campaign.

You're highly data driven, analytical and are comfortable diving into the data to understand what is driving under/overperformance and adjusting marketing strategies to lean into opportunity or to stop what's not working. You partner with the data team to make sure you've got the metrics you need, but you're also not afraid to dive in and build your own dashboards or modelling when you need to. You're comfortable managing and mentoring more junior team members, building growth marketing excellence as standard in the team.

Your responsibilities

• Develop and execute an omni-channel marketing strategy to drive rapid and sustainable growth, focusing on customer acquisition, and revenue.
• Optimise the allocation of our multi-million-pound marketing budget to drive Cost Per Acquisition efficiency, while also improving channels’ efficiency through different test and learn approaches to audiences, messaging, creatives & landing pages and identify new opportunities for growth.
• Also partner with our Data Team to utilise data-driven methodology, analysis, and measurements to improve the effectiveness and efficiency of our marketing spend and channels’ performance.
• Test and scale new acquisition channels to diversify our channel mix and be less reliant on the biggest drivers.
• Ensure all marketing activities comply with FCA and ASA regulations.
• Market trends: keep a close eye on competitor activity, identifying opportunities to strengthen our market position.
• Campaign: develop and execute, at peak times, a cohesive full funnel marketing campaigns (Sales Activation & Brand Building channels), ensuring assets are consistent in messaging across all channels and delivered on time.
• Reporting: build clear measurement and reporting framework to monitor and optimise the performance of our channels across the full funnel.
• Agencies: manage relationships with agencies and key partners to deliver results, building effective briefs and ensuring execution at speed.
• Coaching and Mentorship: directly oversee the 2 performance marketing leads, providing guidance, mentorship, setting objectives that align with the overall marketing goals.

Your skills and experience

• 9+ years of marketing experience building brands and businesses from awareness to conversion.
• Highly data-driven marketing approach, ensuring we have the right data infrastructure to measure performance and ladder up to overall business goals.
• Omni-channel experience, managing multiple channels concurrently to create full funnel strategies that maximise each channel and their interdependency.
• Good knowledge of Analytics tools such as (Google Analytics, Google Search Console, SEMRush), Advertising Platforms (Google, Meta, Tiktok…), and Experiences Analytics tools (such as ContentSquare, Hotjar…).
• Full understanding of B2C marketing funnels.
• Comfortable managing agencies (including briefing, media planning) to see a high standard of execution and performance.
• Understanding of the role of audience segmentation and targeting to create a mid- and lower-funnel strategy that maximises the pool of potential customers to convert into sales.
• Experience managing and coaching small teams.
• Customer obsessed and analytical, used to translate qualitative and quantitative customer data into insights and actions.
• Ability to proactively facilitate change and use initiative to solve problems quickly.

Smell good?

Apply for the Marketing Manager opportunity.