Marketing Specialist
BehavioSec
About the Business
LexisNexis Risk Solutions is a leader in providing essential information to help Global companies and governmental entities solve their most complex data challenges and manage risks.
We use the power of data and advanced analytics to help our customers make better, timelier decisions. Our innovative solutions enable organizations to manage risks like identity theft, fraud, money laundering and terrorism, and prevent financial crimes, and insurance and government benefit scams.
About our Team
We help those without traditional credit histories obtain access to funds, assist agencies to find uncollected revenue, and research ways to improve business outcomes for healthcare companies. We also work with law enforcement to solve crimes.
By bringing clarity to information, we ultimately help make communities safer, insurance rates more accurate, commerce more transparent, business decisions easier and processes more efficient.
Our employees create opportunities for customers in more than 100 countries. We’re adaptable, curious, and ambitious. That’s why here, you’ll have the freedom to drive change, the trust to find your own path, and the space to explore more.
About the Role
We’re currently looking for a marketing specialist with the ability to initiate and execute fully integrated and innovative marketing programs to drive awareness, create demand and foster customer retention for our solutions across Africa.
This is a great opportunity to join a dynamic, high performing marketing team, supporting a high-growth advanced analytics and data technology business, promoting solutions with a mandate that truly matters.
As a standalone position, this offers tremendous scope to make your mark offering a high degree of autonomy while being fully supported by your peers in the wider marketing team.
It is as diverse as it is exciting managing a full spectrum of marketing activities including, but not limited to, lead generation (digital advertising, search, email campaigns, events and webinars), content development and promotion (blog, social, email, eBook, infographic, etc.), go to market, event experiences (logistics communications and activation) and marketing communications.
The position reports to the Sr. Marketing Manager, EMEA for the Business Services Marketing Division and will support our Financial Crime Compliance and Fraud and Identity solutions.
Responsibilities
Develop fully integrated strategic marketing plans with objectives around awareness, demand generation and retention
Execute marketing deliverables and tactics such as digital advertising, search, email campaigns, events, social, webinars, etc.
Create high impact localised messaging and thought leadership content in collaboration with our portfolio marketing team, using regional and vertical insight to deliver eBooks, infographics, whitepapers and more, for web, social, blogs, video, print, etc.
Coordinate event (tradeshows, user conferences, customer meetings and webinars) logistics, negotiations, activations and communications
Oversee creative development of marketing materials and coordinate promotion activities through internal stakeholders, agencies and vendors
Build a regional marketing content strategy; ensuring content is built with an understanding of clients’ need by persona. Produce effective, innovative and influential marketing content to support programme goals in the region
Requirements
Degree-level education or equivalent experience, preferably in a Marketing or Business-related discipline.
At least 3 to 5 years of experience in a similar role, preferably within B2B professional services or technology
Strong competence in project management and organization with ability to handle multiple projects/deadlines
Ability to travel as necessary
Budgeting responsibility
Solid messaging, content and brand experience across risk management would be advantageous
Working for You
We know that your well-being and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
- Medical Aid
- Retirement Plan inclusive of Risk Benefits (Disability, Critical Illness, Life Cover & Funeral Cover)
- Modern family benefits, including adoption and surrogacy
- Study Leave
We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.
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We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
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