Marketing Specialist - North Asia
BehavioSec
Are you interested in a marketing position at a global company?
Do you enjoy working with B2B solutions centered around data and financial technology?
We are seeking a passionate, driven, and experienced marketer to manage our marketing and communications activities for markets within APAC region with a focus on Japan, South Korea. You will help build a marketing mix across multiple channels – events, webinars, social media, email campaigns etc. You will manage operations to ensure efficiency and agreed results are delivered.
Reporting to the team marketing manager, the right candidate will be required to work very closely with in-market sales leadership and global stakeholders. The candidate should be a self-starter who thrives in a very fast paced environment, willing to roll up their sleeves, and willing to challenge their comfort zone.
This position is based in Japan.
About the Team
Reporting to the team marketing manager, the right candidate will be required to work very closely with in-market sales leadership and global stakeholders. The candidate should be a self-starter who thrives in a very fast paced environment, willing to roll up their sleeves, and willing to challenge their comfort zone.
This position is based in Japan.
Responsibilities:
Maintaining local marketing plans and planning documents.
Creating and successfully drive innovative and effective demand generation marketing programs, including integrated digital marketing campaigns for awareness, lead generation, and growth.
Owning and execute our SEM & SEO program operations in Japan, ensure regional webpages are regularly updated and relevant for the market
Developing and executing a locally focused event program to support business objectives and enhance brand presence. Handle the logistics of third-party conferences and internally hosted briefings, ensuring all events are executed seamlessly
Managing translation and localization efforts to ensure effective communication across diverse languages in Japan and South Korea, coordinating with external vendors or internal resources as needed.
Working directly with stakeholders to deliver thought leadership content, focusing on driving our executive and market presence to our target market. This will come in many forms, such as blogs, whitepapers, interviews, social etc.
Monitoring and report on marketing Key Performance Indicators (KPIs) for the territory in a structured and regular manner to the Regional/BU Director, ensuring measurable return on marketing investment.
Being the local brand champion for LexisNexis Risk Solutions across the assigned territories
Proactively building and maintaining relationships with local associations or 3rd parties in APAC, especially in Japan, South Korea
Helping to manage North Asia regional marketing database repository. The key metric will be data acquisition based on key target personas and existing database cleansing.
Having ownership of in-marketing budget which includes managing and reporting all invoicing, purchasing, contracts and budget tracking
Understanding the needs of buyers, how they buy, and their buying criteria and use cases in each country.
Collecting market trends and competitor analysis to recommend changes to commercial strategies and marketing investments based on analysis and feedback.
Requirements
Have a mid-level regional marketing position with strong operational elements and ownership.
Have good communication & presentation skills. Bi-lingual language (Japanese & English) is preferred.
Familiar with marketing/CRM/social media platforms and tools such as Eloqua, Adobe Analytics, Salesforce to deliver campaigns.
Adept at managing conflicting priorities and objectives.
Can be commercially driven and business focused with an ability to maintain strong working relationships with sales and across the business.
Display a Self-starter and Tech-savvy attribute.
Energetic, creative, collaborative, flexible, positive, unflappable, passionate and inquisitive.
Benefits
A flexible working environment; work life balance.
Hybrid Office off Tokyo Station
Employee Perks –a range of discounts on products and shopping
An opportunity to flex Analytical and managerial skills.
About Us
LexisNexis® Risk Solutions Group (RSG), a portfolio of brands that span multiple industries providing customers with innovative technologies, information-based analytics and decision tools and data services that provide market-specific solutions. Approximately 8,700 employees in offices throughout the world support RSG brands by serving customers in more than 180 countries. RSG is part of RELX, a global provider of information and analytics for professional and business customers across industries. For more information, please visit www.risk.lexisnexis.com/group and www.relx.com.
About the company
LexisNexis® Risk Solutions provides customers with solutions and decision tools that combine public and industry specific content with advanced technology and analytics to assist them in evaluating and predicting risk and enhancing operational efficiency.
We use the power of data and advanced analytics to help our customers make better, timelier decisions. Our innovative solutions enable organizations to manage risks like identity theft, fraud, money laundering and terrorism, and prevent financial crimes, and insurance and government benefit scams. We help those without traditional credit histories obtain access to funds, assist agencies to find uncollected revenue, and research ways to improve business outcomes for healthcare companies. We also work with law enforcement to solve crimes.
By bringing clarity to information, we ultimately help make communities safer, insurance rates more accurate, commerce more transparent, business decisions easier and processes more efficient.
LexisNexis® Risk Solutions is part of LexisNexis® Risk Solutions Group (RSG), a portfolio of brands that span multiple industries providing customers with innovative technologies, information-based analytics and decision tools and data services that provide market-specific solutions. Approximately 8,700 employees in offices throughout the world support RSG brands by serving customers in more than 180 countries. RSG is part of RELX, a global provider of information and analytics for professional and business customers across industries. For more information, please visit www.risk.lexisnexis.com/group and www.relx.com.




 


 









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