Territory Sales Manager - West Coast
Automata
Territory Sales Manager - West Coast
Automata is transforming the way labs work with open, integrated automation. Our mission is to unlock the potential of labs and the potential of the people who work in them.
We usually respond within a week
Level: 5*
Salary band: $140,000 - $150,000 + Commission
Location: Remote / Customer-facing (CA Bay Area Preferred)
With US based travel to customers as needed
*We welcome more senior candidates to apply for this role.
At Automata, we're on a mission to transform how scientists work by making automation accessible to every lab in the world. We believe that by giving labs the power to automate, we can unlock discoveries that will shape the future of life sciences—from diagnostics and drug discovery to synthetic biology.
But we’re more than just a company disrupting the industry—we're a team of innovators, problem-solvers, and creators passionate about empowering scientists. Our LINQ platform combines hardware and software to streamline workflows, making lab automation fast, flexible, and affordable. This means our customers can focus on groundbreaking research, while we take care of the rest.
Why Work at Automata?
Impact: Your work will directly contribute to advancements in science and medicine, supporting labs around the globe as they push boundaries in research and innovation.
Innovation: You’ll be part of a team solving complex problems (seriously, no one else has figured out how to do this yet), using cutting-edge technology (we have robots).
Growth: We invest in our people. Whether through hands-on experience, professional development, or collaborative projects, you’ll grow both professionally and personally.
Community: Join a diverse, passionate team that values collaboration (golf on a Thursday, Soccer once a month, movie nights whenever we fancy it).
We're looking for a driven Territory Sales Manager to take full ownership of a region, build pipeline, and drive revenue growth. Reporting to the Head of Sales, North America, you'll be the face of Automata in your territory—developing relationships, generating opportunities, and closing complex deals as a high-performing individual contributor within our growing US sales organization.
What You'll Do
Own your territory, develop and execute a strategic sales plan that drives measurable growth across your assigned region
Build relationships, establish yourself as a trusted partner with key accounts, understanding their challenges and demonstrating how LINQ solves them
Drive pipeline - Identify and qualify new opportunities through both account expansion and new business development
Collaborate cross-functionally, working closely with Applications, Customer Success, Service, and Product teams to ensure customer satisfaction and project success
Deliver results by consistently achieving sales targets and quotas while maintaining forecast accuracy
Conduct live software demonstrations and product presentations that showcase LINQ's capabilities
Provide strategic insight by sharing market feedback, competitive intelligence, and territory performance analysis with leadership
Support marketing initiatives through partnering with marketing on territory-specific campaigns and lead generation efforts
Ensure CRM accuracy and adherence to sales processes
What You Bring
Essential
B.S. or M.S. in Life Sciences, Engineering, or Computer Science
5+ years selling lab automation integrations and/or customized liquid handling platforms
5+ years in life sciences sales with large account management experience
Demonstrated ability to perform live software demonstrations
Strong understanding of automation workflows, lab hardware, or integrated software systems
Self-motivated with proven ability to work independently and achieve ambitious goals
Experience with CRM systems (Salesforce preferred)
Willingness to travel regularly (approximately 40-50%) for customer site visits and national trade shows
What Makes You Stand Out
Track record of exceeding quota in complex technical sales
Experience selling to both academic research labs and biopharma/diagnostics companies
Consultative selling approach with the ability to navigate multiple stakeholders
Passion for the life sciences mission and enabling scientific discovery
Location & Travel
This role is based in CA with regular travel throughout your assigned territory and occasional travel for national conferences and team meetings.
US team benefits:
Healthcare 🩺
Competitive healthcare for you and your family
401k 💰
We offer a 401(k) retirement savings plan
Well-being budget ☀️
Invest in your own well-being, personal growth, and hobbies
Holiday 🏖
30 days + 10 federal holidays
Additional leave days ☺️
Time off for dependents, 'Me days', birthdays and volunteering days off
Birthday trees 🌳
Planting a tree for every employee on their birthday, every year
Paid sick leave 🏥
10 days paid sick leave to stay home and focus on rest and recovery
Mental health support 🧠
Access the therapy for you and your family through Spill
We are an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Discrimination of any kind based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status is strictly prohibited.
- Department
- Commercial
- Locations
- California
- Remote status
- Fully Remote
Territory Sales Manager - West Coast
Automata is transforming the way labs work with open, integrated automation. Our mission is to unlock the potential of labs and the potential of the people who work in them.
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