Performance Marketing Manager
Automata
This job is no longer accepting applications
See open jobs at Automata.See open jobs similar to "Performance Marketing Manager" Octopus Ventures.Level 4
Salary band £42,000- £60,000
8% bonus (annual & discretionary & performance based)
Hybrid working - 2/3 days per week in our London office
Automata is building a world-class company to disrupt the life science industry and empower scientists by making automation a reality for every lab.
We work with labs across the world to understand their specific workflows and needs and develop personalised solutions that range from diagnostic, and drug discovery to synthetic biology. Our LINQ platform allows us to simplify everyday automation tasks, while supporting more advanced paths for specialised workflows, in a fast, flexible, and cost-efficient way.
We are looking for a Performance Marketing Manager whose mission is to deliver data-driven marketing initiatives to maximise ROI and achieve specific performance goals.
Why is this role important at Automata?
This role will help the team deliver best-in-class performance campaigns to drive customer acquisition, increase conversion rates, and maximise marketing efficiency
You will be responsible for:
Day-to-day management of performance channels e.g. Google Ads and LinkedIn
Development, implementation and optimisation campaigns on Google Ad, Bing, LinkedIn and other paid media platforms
Continuous monitoring of campaign performance, adjusting bid strategies to ensure targets are met
Conduct A/B testing to identify new opportunities and improve results
Collaborate with cross-functional teams, including content, design, and product, to create cohesive and effective ad campaigns
Analyze data and provide regular updates on campaign performance, insights, and recommendations for improvement
Conduct thorough keyword research and landing page optimisation to improve ad performance
Set up and ensure correct tracking in PPC of conversion tags and behaviour
Report regularly on campaign and channel performance, which will also feed into monthly and quarterly reports
What it takes:
Experience in a similar role, preferably working with a B2B Enterprise selling motion
Experience with HubSpot, Salesforce and Google Analytics
Strong problem solver with excellent attention to detail and copywriting skills
Advanced proficiency in Google Ads, including PPC, SEO, social media, and other digital channels such as GDN and YouTube
Advanced proficiency in LinkedIn Campaigns Manager
Excellent analytical skills and the ability to leverage data, metrics, analytics, and consumer behaviour trends to drive actionable insights & recommendations
Nice to haves:
Ability to leverage AI in marketing
Experience in life sciences
Knowledge of both EMEA and US markets
What gets us excited?
We’re passionate about the future of Technology and Automation and our growing success is built upon like minded individuals who share our passion.
This role is instrumental in driving Automata's growth through meticulous campaign management, data application and innovation. You will be part of a growing global marketing team and contribute to the growth and success of the business.
If this sounds like a good fit and has tick the right boxes, you will love having the opportunity to build something that immediately adds value.
This job is no longer accepting applications
See open jobs at Automata.See open jobs similar to "Performance Marketing Manager" Octopus Ventures.