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Senior Marketing Manager, North America

Amplience

Marketing & Communications

United States · Remote

Posted on Aug 15, 2024

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Head of Marketing, North America

We’re changing the way brands and retailers connect with their customers.

It’s a bold aim that needs a dynamic team and a very different way of working, with a passion for customer success and the aspiration to change an industry.

That’s why we want people who can weave their unique skills, experience and character into a global team that learns, shares, grows and succeeds.

Our people are all stewards of the business, helping us to win through care, commitment, and conviction – and in return, we open up a whole new world of flexibility, innovation, and growth.

It’s an exciting time to be part of Amplience. We have new leadership, new goals, and new opportunities. So, let’s find out where you fit in…

And if you’re still wondering what we actually do…

Amplience is an AI Content company that combines data, performance insights and

generative AI. We help 400+ of the world’s biggest brands, from Gap, Tapestry, Ulta Beauty and Mulberry, to Argos and Crate & Barrel, deliver persuasive content for every shopping context using our leading AI Studios, Content Management System and Dynamic Media solutions, fueling truly personalized and connected experiences. We operate as a founder of the MACH alliance, and within existing technology e-commerce ecosystems to make sure our customers can inspire and delight their customers, every day.

What to Expect

As the Head of Marketing, North America, you will be at the forefront of driving our regional marketing strategy and execution across North America. As an individual contributor on the ground, this is a hands-on role where you will need to roll up your sleeves and take an equally strategic and executional approach. You will be responsible for generating demand, increasing brand awareness, and building a strong marketing pipeline. This role requires close collaboration with sales and other cross-functional teams, to ensure the success of our go-to-market initiatives.

Key Responsibilities

Regional Marketing Strategy and Execution:
- Develop and implement a comprehensive marketing plan for North America that aligns with global business objectives.
- Lead the creation and execution of integrated marketing campaigns to drive pipeline growth and support revenue targets.
- Take a hands-on approach to all aspects of marketing, ensuring both strategic direction and tactical execution are achieved.
- Collaborate closely with the sales team to align marketing efforts with sales goals and ensure seamless integration.
Demand Generation and Pipeline Management:
- Oversee demand generation activities, including digital marketing, events, outbound/inbound, customer and account-based marketing (ABM).
- Work directly with sales to ensure effective lead handoff and progression through the sales funnel, focusing on driving results.
- Analyze pipeline performance and make data-driven adjustments to improve conversion rates.
Partner Marketing:
- Develop and manage partner marketing initiatives to support joint go-to-market efforts with key partners.
- Build and nurture relationships with partner marketing counterparts in the region, and plan joint marketing initiatives.
- Work closely with the partnership team to integrate partner ecosystem programs into regional marketing plans.
Event Marketing:
- Plan and execute regional events, trade shows, webinars, and conferences.
- Manage event budgets, logistics, and follow-up activities to maximize ROI.
- Align events with strategic goals and generate high-quality leads and provide performance reporting.
Collaboration and Leadership:
- Work closely with global marketing and other regional teams to ensure alignment and support for marketing initiatives.
- Foster a culture of collaboration and continuous improvement, working closely with sales and other departments.
- Act as a key point of contact for cross-functional teams, driving collaboration and shared success.
Travel: Travel regionally and nationally up to 10% of the time to meet with attend tradeshows and conferences, attend work related events, etc. Some international travel may be required.

Skills Knowledge and Expertise

8+ years marketing experience, with a focus on North America, preferably in the SaaS or eCommerce industry.
Demonstrated ability to be both strategic and hands-on, with a track record of driving successful marketing initiatives. Culture fit in start-up/scale-up environment a must.
Strong collaboration skills, particularly with sales teams, to ensure alignment and achieve shared goals.
Experience in partner marketing, with the ability to develop and execute joint go-to-market programs.
Excellent analytical skills with the ability to interpret complex data and make data-driven decisions.
Strong communication and collaboration skills with the ability to work effectively across functions and regions.
Experience with marketing automation tools (HubSpot, SalesLoft), CRM systems (Salesforce), and digital marketing platforms (LinkedIn, Google).
Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent experience is a plus.

East Coast candidates preferred

Benefits

At Amplience, we value our employees and are committed to providing a comprehensive benefits package that goes beyond just a paycheck. We believe that taking care of our team members is essential to fostering a healthy and motivated workforce. When you join Amplience, you can expect a wide range of benefits designed to enhance your well-being and support your career growth. Here are some of the benefits you can look forward to:

Medical, Dental & Vision Insurance (Individual plan 100% covered)
401(k) with company match
Personal Time Off (PTO)
Company Paid Holidays + Floating Holidays
Your Birthday Off!
Company-wide Recharge Days
Freedom Friday
Sick Leave
Compassionate Leave
Volunteer Leave
Enhanced Parental Leave
Company Paid Basic Life/AD&D Insurance
Voluntary Life/STD/LTD/AD&D Insurance
Voluntary Critical Illness and Accident Insurance
Free Access to Health Advocacy Program
Employee Assistance Program (EAP)
Employee Referral Program
Employee Discount Program (Perks at Work)
Tax-Advantaged Accounts (HSA, FSA, DCFSA)
Flexible Work Environment
Awesome Amplience Swag when you start
Mobile Phone Reimbursement

Amplience UK Ltd. / Amplience, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Amplience fosters a business culture where ideas and decisions from all people help us grow, innovate, create and be relevant in a rapidly changing world.

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